Landing Page Copywriting Template – Write Pages That Convert
Learn how to write a landing page that captures leads, reduces friction, and encourages readers to take action.
Immediate access for only £39.99 👇
Why a Landing Page Template Matters
Online, many people search: how to write content for a landing page that actually works? Well, unlike a sales page, which persuades people to buy, a landing page focuses on a single action – a sign-up, a download, or a registration.
Free landing page templates often give you a design wireframe but no real guidance on the copy. A free landing page copywriting template might help you fill the blanks, but it won’t show you the psychology behind why each section works.
This Landing Page Copywriting Template explains what to write, and why. It shows you exactly how to:
✔️ Lead with clarity so people know instantly they’re in the right place.
✔️ Structure subheadings and benefits to build trust fast.
✔️ Reassure visitors with proof, authority, and risk-reducers.
✔️ Repeat CTAs consistently so the page feels seamless.
Think of it as the shortcut between the best free landing page templates you’ll find online and a professional, strategic framework you can reuse across offers, clients, and industries.
What Makes This Landing Page Copywriting Template Different...
Most templates for landing pages are either visual layouts or free downloads without strategy. This resource combines structure, psychology, and prompts, so you can create pages that work whether you’re writing:
- A course landing page template to drive enrolments.
- An ecommerce landing page template for product launches.
- A B2B landing page template for lead generation.
- A business landing page template for service sign-ups.
- Or even an app landing page free template for downloads.
Whatever the format, this framework keeps the copy clear, concise, and conversion-focused.
Companies Brand New Copy Has Written For...
What You'll Find Inside...
✔️ Psychology cues – Learn what your visitor is thinking in each section.
✔️ Practical processes – See how to turn features into outcomes.
✔️ Strategic notes – Understand why every section exists and how to adapt it.
✔️ AI landing page template prompts – Every section ends with ready-to-use copy prompts for ChatGPT or another AI assistant.
Who This About Page Template is For...
✔️ Freelance copywriters who want to produce About pages that feel professional and client-ready.
✔️ In-house marketers who need a reliable process to brief and write company About pages.
✔️ Business owners who want their website About page to sound credible and authentic, without hiring a professional copywriter.
✔️ Aspiring copywriters who want to practise with a repeatable structure and build portfolio pieces.
✔️ Copywriters and marketers who want to use AI tools like ChatGPT more strategically, with prompts.
Here's What You'll Get...
✔️ A 40-minute walkthrough video explaining how to use the template
✔️ The video transcript as a PDF
✔️ The Landing Page Template (Word) with inline psychology cues, processes, AI prompts, and strategic notes
✔️ The Landing Page Template (PDF), ready to use with ChatGPT or other AI assistants
✔️ The Landing Page Client Brief Template (Word), ensuring you gather all the right inputs before you start writing
Who This Template is For...
✔️ Freelance copywriters who want professional landing page copywriting templates for client work.
✔️ In-house marketers who need a repeatable process for consistent lead generation.
✔️ Business owners who want a company landing page template without hiring a copywriter.
✔️ Course creators who need a course landing page template to build sign-ups.
✔️ Ecommerce marketers who want ecommerce landing page templates that drive conversions.
✔️ Aspiring copywriters who want to practise with frameworks stronger than the best free landing page templates online.
Also Available in The Website Copywriting Framework (Save 20%)
If you need templates for a full website copywriting project, The Website Copywriting Framework training has you covered. All these templates are typically priced at £24.99, but when you buy them as part of the Framework, you’ll receive a 20% discount on the total price. Here’s what you’ll get:
✔️ Why You Need a Copywriting Framework: An introductory video explaining the benefits, process, and expected results
✔️ The Home Page Copywriting Framework: A 45 min training video, annotated template, client briefing form
✔️ The About Page Copywriting Framework: A 45 min training video, annotated template, client briefing form
✔️ The Landing Page Copywriting Framework: A 45 min training video, annotated template, client briefing form
✔️ The Sales Page Copywriting Framework: A 45 min training video, annotated template, client briefing form
✔️ The Thought Leadership Copywriting Framework: A 45 min training video, annotated template, client briefing form
Each framework follows the same underlying process, giving you a dependable way to plan, brief, and write every major page of a website without starting from scratch each time. The Website Copywriting Framework is designed for anyone who wants a joined-up system for website copywriting, rather than a collection of disconnected templates.
Access the Landing Page Template Today for Only £39.99
This is the exact same process I use to write business landing page templates for clients.
It’s also the same approach I use to deliver work that regularly drives measurable results.
Think of it as the bridge between free landing page templates and a professional framework. It’s a resource you’ll come back to every time you need to write content for a landing page.
Buy now for only £39.99 👇
Frequently Asked Questions
What’s the difference between the Sales Page Template and the Landing Page Template?
The Sales Page Template is designed for long-form persuasion. It helps you handle objections, build a case for your offer, and guide a reader toward making a purchase.
The Landing Page Template, on the other hand, is shorter and sharper. It focuses on a single action, such as a download, registration, or sign-up – and it removes distractions so visitors can commit quickly.
If you’re selling a product or service, use the Sales Page Template. If you’re capturing leads or promoting a resource, use the Landing Page Template.
What makes this different from a free landing page copywriting template?
Free versions often give you a page outline but no persuasion strategy. This template combines structure with psychology, prompts, and examples, so you can write copy that converts.
Can I use this template in any industry?
Yes. The framework works for SaaS, coaching, ecommerce, B2B services, and more. It adapts easily whether you need a course landing page template, B2B landing page template, or ecommerce landing page templates.
What’s the difference between Word and PDF versions?
The Word file has inline comments with notes, cues, and prompts. The PDF integrates them into the body, making it ready for ChatGPT and other assistants.
What is the Landing Page Client Brief Template?
It’s a questionnaire to make sure you have all the right information before writing. It saves time and ensures your copy matches the audience, offer, and goals.
How do I know how to write a good landing page with this?
The template gives you a structure and detailed reasoning, psychology cues, and prompts that teach you how to write content for a landing page that reassures and persuades.
Can I use this to improve an existing page?
Yes. Use it as an audit tool to tighten structure, remove distractions, and refocus the CTA.
Is there a refund policy?
As this is a digital download with immediate access, refunds aren’t offered. Contact me if you’re unsure before buying.
How do I get the files after purchase?
You’ll receive an email with a link to access the template, video, and transcript.
Are there restrictions on use?
The only restriction is resale. You can use the template for your own projects or client work as often as you like.
What People Say About Jamie and Brand New Copy...
''Found Our Unique Tone''
‘We booked Jamie’s services at a turning point of our professional path, right between stagnation and possible growth. He managed to help us find our unique tone in business and team communication. Not only do we see our goals and values much clearer after the workshop with Jamie but also profit from a boost of motivation. His art of highlighting and replacing words as well as his kind manners made working with him an absolute pleasure.’
Anna Kliem, Managing Director, Germany Pension Refund
''Enriched Our Website Copy''
‘Working with Jamie has been a great pleasure. He is a persuasive writer whose user-centric tone and in-depth understanding of SEO principles enriched our website copy. I greatly appreciated his attention to detail and punctuality in delivering to our agreed timeline. His genuine interest in learning about our institutional values, voice and audience was reflected in the high standard of copywriting he delivered.’
Tom Fearon, Marketing and Communications Manager, The Australian National University
''Helped Clarify Our Audience''
‘Jamie worked with us to write the copy for our website. Our business is quite technical and before meeting Jamie we struggled to find the right tone and balance in our writing. Jamie helped us clarify and understand our audience and tone. He was always very responsive and quickly understood our feedback on technical or industry terminology. We look forward to working with Jamie again.’
Christa Boren, Project Manager, Ripcord Designs
Write Landing Pages That Capture Leads and Drive Action
The Landing Page Copywriting Template gives you a clear, repeatable process. Whether you’re building a business landing page template, an ecommerce landing page template, or adapting the framework for an app landing page free template, this resource shows you exactly how to write a landing page that works.