How to Write Effective SEO Content

Search engine optimization and content creation go hand in hand to create valuable websites.


If you want to create a lasting impression within your niche then use the following tips to craft the perfect content that search engines will love:


Research your Keywords and Phrases


Use keyword analysis tools such as the Google Keyword tool to focus on specific keywords you want to rank well for. Keyword analysis tools are easy to use and give you a good idea of what keywords people are searching for in your niche and the amount of traffic each search term generates. Researching your keywords is a great way to plan how you will optimize your content for search engines. By applying specific keywords throughout your content, search engines will display your website whenever someone searches for the terms you have optimized.


Apply Proper On-Page SEO


Apply your main keyword to the title tag; this is one element of SEO that search engines give a lot of weight to. Having search engines index your headlines can account for a large portion of your website’s visits. Continue to optimize your content by reproducing the keyword throughout other sections of your page on areas such as the description tag (the text displayed underneath the headline in search results) and throughout the body of text. Optimizing your content with specific keywords will result in higher search engine rankings and will bring with it, an increase in traffic, conversions and engagement with your visitors.


Build links to your Content


After publishing your post, start building links to your content. Share your post on social media networks such as Twitter, Facebook, StumbleUpon and Digg. Each backlink you build to your page will result in a greater chance of being placed high in search engines. Also consider the fact that if your content is good, other websites will link to it naturally.


Point to Existing Content in New Articles


If your newest article covers a topic that falls within the content of an existing article then take full advantage of anchor links by pointing back to the previous post. Not only will you give your readers additional value through the linked content but search engines will be able to dig deep into your website to apply a higher value to your post.


Always Create Valuable Content


Although the value of your content isn’t  directly understood by search engines it is valuable to other website owners. When others start linking back to your content from their own websites, you’ll want your content to provide real insight. Likewise, social media interaction is quickly becoming a major relevancy factor on the web; valuable content is more likely to be shared than others – keep that in mind.


In conclusion, combining search engine optimization and great content is the way forward to ensure your website ranks highly in search engines. Higher rankings directly result in greater opportunities to build your community, set your authority, display your expertise and cement yourself as a major player within your niche.


Looking for a freelance SEO copywriter? Drop me an email today.


Jamie Thomson

Jamie Thomson is an award-winning senior copywriter and the owner Brand New Copy copywriting studio. With over 15 years professional writing experience, he helps companies engage with their target audience through tailored content strategies and exceptional copywriting.

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