A Fintech Copywriter That Delivers Clear Messaging and Makes Complex Financial Language Understandable
In this fast-moving sector, you need a fintech copywriter that cuts through the jargon and gets to the core message. I combine our knowledge of financial markets and emerging technology to deliver clear, persuasive copy.
What Makes a Good Fintech Copywriter?
‘The fintech market is quite varied, so research is important. If the writer knows what they’re talking about, it really comes across in the text. And in turn, that really gains the reader’s trust. I think it’s important to establish a brand language early on as well. In the business-to-consumer sphere, I see the role of the copywriter as making complex information sound simple.’
Jamie Thomson, Brand New Copy
Fintech Copywriter at Your Service
Thanks to emerging technologies like AI, big data and blockchain, people are embracing on-demand finance like never before. More of us are becoming comfortable with managing our finances and businesses online and are less willing to jump through bureaucratic hoops to access traditional financial services.
In this competitive sector, fintech companies need stand out from the crowd and meet increasingly high customer demands. An expert fintech copywriter can help position your company in the marketplace and ensure that your messaging is customer-focused. Clear, compelling fintech copy can help build your customer relationships, gain their trust and guide them towards financial wellness.
The recent shift from product-centric to customer-centric banking has happened at a rapid pace and the way that financial companies communicate with their customers has become a top priority. Privacy and security are two of the most important factors that deter customers from using financial technology, so fintech companies need to ensure that their messages offer reassurance as well as innovation.
‘For the past year, Jamie has been helping us develop video scripts as part of the My Trading Skills platform. We’ve been thoroughly impressed with his ability to take complex information and make it simple and easy to understand. He has really helped establish the tone of voice for our course materials. His attention to detail and commitment to delivering copy on time is second to none.’
Philip Konchar, My Trading Skills
How a Fintech Copywriter Can Help
An expert fintech copywriter can ensure that your messaging and tone of voice is consistent across all marketing materials. An experienced freelance fintech copywriter can help draw out the benefits of your offerings and present them in a persuasive way that engages your customers and encourages them to take action.
I write across a range of fintech areas, including financial trading, blockchain, artificial intelligence, big data and cybersecurity. I also write about the economics of other market sectors, including oil and gas, energy, technology and recruitment. I offer the following types of fintech copywriting:
How My Fintech Copywriting Services Work
Every piece of copywriting work I do for my clients in the fintech sector is properly researched, factually accurate and sourced accordingly. I guarantee that your final copy will be original and unique. To get things started, I’ll arrange a meeting by phone or video call to gather all the information I need to begin working on your project. I can also send out a briefing form if you’d prefer to manage the entire project by email.
I’ll then provide a quote for the work and once everything is agreed, I’ll get started. After your first draft, I offer amendments until you’re happy with the final results.
I understand that finance is heavily regulated and I always endeavour to ensure that your advertising and promotions are compliant with the Financial Conduct Authority’s regulations. I make the effort to ensure that my copywriting positions your company in a way that is clear, fair and in no way misleading.
Video Script Copywriting for Sendwave
Fintech company Sendwave asked me to write a series of video scripts that could be used as templates for customer testimonials. After identifying the unique selling points of the service, I wrote three scripts that could be personalised according to the customer’s circumstances.
Thought Leadership Articles for FinTech Company WiseTime
WiseTime is a software development company who required thought leadership articles to grow their presence in the timekeeping software marketplace. I wrote a series of articles on emerging technologies, billing optimisation and cyber security.
47 Course Modules Written for My Trading Skills Fintech Platform
Over the course of one year, I worked with financial trading platform My Trading Skills. I was responsible for writing 47 voiceover scripts for the platform’s educational course content. The client was delighted with the work and the course is now live.
How Much Does a Fintech Copywriter Cost?
I believe in being as up-front as possible when it comes to pricing. My day rate is £450 and I provide a price per project, so you’ll know exactly how much the work will cost up front. Some of the factors that I consider when pricing for fintech copywriting include:
- How much content is required for the project
- The number of words required
- How much research is involved
- Whether tone of voice guidelines are required
- Whether on-page SEO should be considered
- How many revisions are needed
- The project deadline
To provide some context, here’s an overview of what I charge for different types of fintech copywriting:
Basic website copywriting package – 5 pages, e.g. Home page, About page, Service pages x3, including briefing session, research, ongoing correspondence, 3 rounds of revisions.
Short fintech whitepaper – Around 2,000 words including all research, gathering statistics, case studies, conducting interviews, revising and editing, 3 rounds of revisions.
4-page fintech brochure – Around 1,000 words including briefing session, all research, ongoing correspondence, 2 rounds of revisions.
Thought leadership articles – An 800-1,000-word blog post, well-researched, appropriately cited sources, 2 rounds of revisions.
These prices include all ongoing correspondence with the client, editing, proofreading and amendments.
Fintech Copywriting Guides
9 Great Examples of Financial Copywriting
Financial copywriting doesn’t need to be dry and technical. Carefully considered brand language and a consistent tone of voice can help financial companies stand out in their sector. In this post, we’ve taken our pick of our favourite financial copywriting examples and explain what makes them effective.