The Brand New Copywriting Course

The Brand New Copywriting Course
The Brand New Copywriting Course

Welcome to the Brand New Copywriting Course – a structured, practical programme for writers looking to sharpen their commercial thinking, improve their output, and confidently deliver copy that works.

Whether you’re just starting out or refining your approach, this course is built to move you forward with clear, actionable lessons rooted in real-world copywriting projects.

Need help along the way? Support is just an email away.

You can access each individual lesson and their assignments/resources below:

 

Course Content

Introduction
Welcome to The Course
What is Copywriting?
What Copywriters Do and The Skills They Need
The Different Types of Copywriting
The Seven Cs: Recognising Good Copywriting
Benefits, Features, Propositions
The Differences Between Features and Benefits
Turning Features Into Benefits
Selling and Value Propositions
How to Use USPs and UVPs In Your Copy
Headlines
What Makes an Effective Headline?
Headline Writing Formulas
Structuring Your Copy
Using Structural Formulas
The Rule of Three
How to Write Calls to Action
Persuading the Reader
Communicating Urgency in Your Writing
Writing With Authority
Social Proof
Addressing Buying Objections
Engaging the Reader
The Power of Emotion in Writing
Using Visual Language in Your Copy
Striking the Right Tone
Jamie Thomson

Jamie Thomson is an award-winning senior copywriter and the owner Brand New Copy copywriting studio. With over 15 years professional writing experience, he helps companies engage with their target audience through tailored content strategies and exceptional copywriting.