Copywriting Training Led by an Award-Winning Professional Copywriter and Messaging Strategist
Professional copywriting training delivered online, based on the same strategic approach I use across commercial projects for brands, organisations, and institutions.
Professional Copywriting Training, Delivered Online
All my copywriting training is delivered online, giving you the flexibility to learn at your own pace while still working through structured, practical material.
Each course combines video training, frameworks, templates, and real-world examples drawn directly from real-world copywriting projects. Rather than abstract theory, all training is focused on how decisions are made in practice.
The training is designed to be clear and commercially grounded. Each programme follows a defined structure, so you can build confidence as you move through the material and apply what you learn straight away.
Why Copywriting Training Matters More Than Ever
Automated writing tools have made it easier to produce passable copy. What they can’t do, however, is give you the thinking that goes into effective communication.
Most underperforming copy doesn’t fail because of weak wording. It fails because the brief was unclear, the message was poorly prioritised, or the structure didn’t support the decision the reader was being asked to make. These are judgment problems, not writing problems.
That’s where proper copywriting training is worth its weight in gold. Good training teaches you how to think before you write, how to understand the commercial context, how to decide what matters on a page, and what needs reinforcing.
AI can support the writing stage. It can speed things up. It can help with drafting. It can’t decide what a page is for, what a reader needs at that moment, or how a message should unfold. Those decisions depend on a professional copywriter. The focus of my copywriting training courses is to develop that decision-making ability, so the words you write have direction, purpose, and commercial weight.
Companies Brand New Copy Has Written For...
My Approach to Copywriting Training
My approach to copywriting training is based on how work actually happens on real projects. Instead of starting with generic formulas or stylistic tricks, the focus is on understanding the problem you’re solving, the context in which the copy will be written, and the decision the reader is being guided towards. Writing comes after that groundwork is in place.
Across all my training, the emphasis is on structure, prioritisation, and commercial reasoning. You learn how to interpret briefs properly, plan messages before drafting, and apply a consistent process that holds up across different formats, industries, and levels of complexity.
This approach reflects how I work with clients. Strategy comes first, then structure, then writing. The goal is to develop a repeatable way of working that reduces revisions, improves outcomes, and stands up to scrutiny from stakeholders.
The Brand New Copywriting Course - £349
My flagship copywriting training programme. It’s designed to take you from core copywriting skills through to strategic thinking and client-ready deliverables, using the same structured approach I apply across commercial projects. You’ll start by learning the fundamentals every professional copywriter needs, including benefits and propositions, headlines, and structure. Then, the course moves into strategy, showing you how to think about copy in context.
The Website Copywriting Framework - £129.99
A practical 2.5-hour video training series that shows you how to plan and write persuasive website pages using a repeatable process. Each module breaks down the role of the page, how it fits into the wider site, what the reader needs at that stage, and how the message should progress from top to bottom. The Framework includes page-by-page resources for home pages, about pages, landing pages, sales pages, and thought leadership content.
The Strategic Copywriter’s Toolkit - Only £19
A practical set of templates and walkthroughs designed to improve how you plan, structure, and deliver copywriting projects. It focuses on the thinking that needs to happen before writing begins, so your work is clearer, more purposeful, and easier to defend to clients or stakeholders. Built around my BNC Method, the toolkit gives you a repeatable process for approaching any copywriting project.
Think Like a Strategic Copywriter (Free Email Course)
A free, five-day email course designed to sharpen how you think about copy before you write it. It focuses on the mindset and decision-making skills that make for effective commercial copy, rather than tactics or formulas. Delivered by email, the course explores how professional copywriters approach briefs, prioritise messages, and structure persuasive content with purpose.
Copywriting Training FAQs
Are these copywriting training courses suitable for beginners?
Yes. The training ranges from introductory to advanced. If you’re new to copywriting, the free Think Like a Strategic Copywriter course is a good starting point. From there, The Brand New Copywriting Course provides structured, end-to-end training with portfolio work and feedback. More experienced writers often start with the Toolkit or Website Framework to tighten their process.
Is this copywriting training delivered online?
Yes. All copywriting training is delivered online. You’ll have on-demand access to video lessons, templates, and supporting resources, or email-based lessons in the case of the free course. This allows you to work through the training at your own pace, revisit material when needed, and apply it directly to real projects.
How long does it take to train as a copywriter?
There’s no fixed timeline. Most people can learn the fundamentals of copywriting in a few months, but developing confidence and consistency takes longer and comes from practice. The Brand New Copywriting Course is designed to be completed in around six weeks, but the skills it teaches are intended to compound over time as you apply them to client or in-house work.
How long does it take to train as a proofreader?
Proofreading and copywriting are different skill sets. Proofreading focuses on accuracy, grammar, and consistency, while copywriting focuses on persuasion, structure, and commercial outcomes. Some people train as proofreaders in a matter of weeks, but proofreader training does not replace copywriting training, and vice versa.
Does this include AI writing training for copywriters?
Yes, but in a practical, realistic way. AI tools are covered as part of the broader copywriting process, particularly around research, structure, and drafting support. The training focuses on how to use AI without losing strategic control, tone, or intent. The emphasis remains on human judgment, not automated output.
Will these courses teach me how to get copywriting clients?
The primary focus is on developing strong copywriting skills and a professional process. Some courses touch on how clients think, what they value, and how to present work clearly, but client acquisition itself is not the main subject of this training.
Are these copywriting training courses recognised or accredited?
These are professional training courses created and delivered by a working copywriter, rather than an academic institution. Completion certificates are available for selected courses and can be used to support credibility in portfolios, proposals, or profiles.
Which copywriting training course should I start with?
If you’re unsure, start with the free Think Like a Strategic Copywriter course. From there, choose The Brand New Copywriting Course if you want structured training and portfolio work. Choose The Website Copywriting Framework if you mainly write website pages, or The Strategic Copywriter’s Toolkit if you want to improve your process quickly.
Professional Copywriting Training, Built Around Strategic Thinking
Each programme is delivered online and focuses on decision-making before writing, so the work you produce has purpose, direction, and commercial intent.