We'll Create a Content Marketing Strategy For You

A Content Marketing Strategy That Gets Results

Increasing your website traffic through content marketing is the best way to generate more leads, gain new followers and grow your business. But knowing where to start is the difficult part. Sure, you could go with your gut and start publishing blog posts as the ideas pop into your head and you might get lucky. But chances are, you won’t get anywhere near the amount of traffic gains that you’d get from a well-researched, documented strategy.

Our Content Strategy Plan includes:

• An analysis of your website’s current organic SEO performance
• A list of any on-page SEO issues and how to fix to them
• An analysis of your target market
• An analysis of your top three competitors
• A unique content strategy specific to your business
• Thorough keyword research and supporting documents
• A 6-month content calendar with post titles & keyword focus

Frequently Asked Questions

Do I really need a Content Strategy Plan?

Yes, if you’re serious about seeing an increase in your website traffic. Our content strategy plan isn’t a copy and paste job, it’s a tailored document, specific to your business that takes time to create. A documented content strategy is a very valuable asset and when followed it will increase your website traffic and grow your business.

If my website has SEO issues, can you fix them for me?

As part of your content strategy plan, we will tell you exactly how to fix any SEO issues on your site. If these issues are content-based, we can absolutely help you fix them as part of one of our ongoing Content Marketing Packages. If the SEO issues are technical, we can provide your web developer with recommendations on how to fix them too.

How do you approach keyword research?

We use a 6-step approach to keyword research, which will be explained in full in your Content Strategy Plan but here’s a general overview:

1. We create a list of relevant keyword topics.
2. Brainstorm medium and long-tail keyword phrases that relate to each topic.
3. Compile a list of related search terms to the keywords in points 1 and 2.
4. Conduct competitor keyword analyses
5. Filter all keywords from stages 1-3 using Google’s Keyword Planning Tool to analyse search volumes and competition.
6. Arrange keywords into a content calendar, varying the keyword topics and providing a good mix of high, medium and low competition keywords.

How is my content calendar developed?

Your content calendar will be based on our in-depth keyword research. The keywords that we identify as being the most effective for increasing your traffic, will be the focal point of the blog posts titles that we use in your calendar.

We will provide you with 6 months’ worth of blog titles at a frequency of 2 posts a week (unless otherwise arranged), so that’s 48 titles in total, designed specifically to increase your website’s traffic. Each post title includes a list of primary and secondary keyword phrases and has space to track meta information and internal link anchor text.

Once I’ve received my content plan, what’s the next step?

Once you have your Content Strategy Plan, we recommend that you fix any SEO issues that we’ve identified on your site. This will provide you with a solid foundation to proceed with your content calendar and achieve maximum results.

You can then write and publish your blog posts based on the titles in your content calendar. You should follow the guidelines that we outline in the Content Strategy section of your plan, which explains step-by-step, how to structure your blog posts for maximum SEO benefit.

Alternatively, you can use one of our Content Marketing Packages and we’ll write and publish the blog posts in your calendar for you.