Content Writing Agency
Whether you’re looking to make the most of your existing content, or you’re starting from scratch, our content writing agency has the experience and expertise to help grow your business into a recognised brand.
Content Writing Agency Services
From our studio space in Edinburgh, we work with a remote team of professional website content writers. Together, we’ve produced some fantastic results for our clients, helping to increase their revenue by as much as 400% over the course of one year.
We understand that a one-size-fits-all approach to content writing doesn’t work, that’s why we take the time to properly research your marketplace, identify content opportunities, and create a tailored content plan that’s unique to your business and your target audience.
Our Content Marketing Process
We know that there’s more to content marketing that publishing blog posts, that’s why we take a holistic approach to growing your business, based on a 4-step strategy:
1. Content SEO Audit
Every successful content strategy starts by looking at what’s already there. We’ll provide an analysis of your website’s current search engine performance and look at what can be done to improve it. We’ll look at your site’s on-page SEO, including its architecture, structure and internal linking. We’ll also look at its current content and identify opportunities for improvement.
2. Content Strategy
Once we’ve identified opportunities to improve your search engine performance, our content writing agency take things further by analysing your target market. We’ll look at what your competitors are doing (both good and bad) and we’ll identify content opportunities to help strengthen your position in the marketplace. We’ll carry out thorough keyword research using our 5-step approach and create a content calendar that makes the most of your targetted keywords.
3. Tone of Voice Guidelines
With a strategy firmly in place, we can help you develop tone of voice guidelines for your brand. It’s one thing knowing what to say and another knowing how to say it. Our guidelines will ensure that your brand’s tone of voice is consistent in every piece of written communication it publishes. We’ll also provide you with content templates that can be used to form the basis of all your communications.
4. Content Writing and Management
Once we have a solid strategy in place and we’ve established your tone of voice, our content writing agency can write and publish your content for you. All of your content will be optimized in accordance with Google’s guidelines to ensure that it ranks well in search engines. We can manage your communications by publishing directly to your CMS and we use content management software to ensure that every piece of work is edited, proofread and scheduled before publication.
Our Content Writing Case Studies
A 325% Year on Year Traffic Increase (+ 450% Increase in Revenue) for our Education Client
In a seasonal niche, we helped grow our client’s year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%.
Thought Leadership Articles for SaaS Company, triPica
As a copywriter for the energy sector, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.
Thought Leadership Articles for Technology Job Site CWJobs
We were asked to help strenghten the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to provide detailed insights.
Thought Leadership Articles for Graduate Recruitment Platform, Milkround
Having worked with Total Jobs Group for a number of years, we were asked to write for another of their platforms, Milkround. We provide thought leadership articles and recruitment guides for the website, aimed at helping employers attract graduate talent.
SEO-focused Articles for Global Recruitment Company, Brunel
We write regular articles for Brunel’s recruitment blog, covering the global energy industry. Our content forms part of a larger SEO campaign for the company and our articles perform well in organic search.
A 1005% Increase in Website Traffic in 9 Months for Success at School...
Within 9 months, we increased our client’s website traffic from 7,029 sessions per month to 77,698 using our content marketing framework.
Thought Leadership Articles for Software Development Company BairesDev
BairesDev required high volume content in the form of thought leadership articles to be published on various tech websites.
What Our Clients Say About Our Content Writing Agency...
‘I’ve been working with Jamie for about 9mths now, as a content and SEO expert and found him to be an excellent addition to our team. He researches topics well and is up to date with the latest SEO requirements. Since bringing him on board we have since traffic increase by 1000% and a lot of this is down to his ability to write relevant content that ranks well. Apart from this he is friendly and a pleasure to work with.’
Mitesh Bhimjiyani, CEO, Success at School
Contact Our Content Writing Agency Today
Discover how our content writing services can help increase your website traffic, boost your revenue and grow your business. Email us at email@example.com.