Content Writing Agency

From our studio space in Edinburgh, we work with a remote team of professional website content writers. Together, we’ve produced some fantastic results for our clients, helping to increase their revenue by as much as 400% over the course of one year.

We understand that a one-size-fits-all approach to content writing doesn’t work, that’s why we take the time to properly research your marketplace, identify content opportunities, and create a tailored content plan that’s unique to your business and your target audience.

We know that there’s more to content marketing that publishing blog posts, that’s why we take a holistic approach to growing your business, based on a 4-step strategy:

1. Content SEO Audit

Every successful content strategy starts by looking at what’s already there. We’ll provide an analysis of your website’s current search engine performance and look at what can be done to improve it. We’ll look at your site’s on-page SEO, including its architecture, structure and internal linking. We’ll also look at its current content and identify opportunities for improvement.

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2. Content Strategy

Once we’ve identified opportunities to improve your search engine performance, our content writing agency take things further by analysing your target market. We’ll look at what your competitors are doing (both good and bad) and we’ll identify content opportunities to help strengthen your position in the marketplace. We’ll carry out thorough keyword research using our 5-step approach and create a content calendar that makes the most of your targetted keywords.

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3. Tone of Voice Guidelines

With a strategy firmly in place, we can help you develop tone of voice guidelines for your brand. It’s one thing knowing what to say and another knowing how to say it. Our guidelines will ensure that your brand’s tone of voice is consistent in every piece of written communication it publishes. We’ll also provide you with content templates that can be used to form the basis of all your communications.

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4. Content Writing and Management

Once we have a solid strategy in place and we’ve established your tone of voice, our content writing agency can write and publish your content for you. All of your content will be optimized in accordance with Google’s guidelines to ensure that it ranks well in search engines. We can manage your communications by publishing directly to your CMS and we use content management software to ensure that every piece of work is edited, proofread and scheduled before publication.

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In a seasonal niche, we helped grow our client’s year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%.

As a copywriter for the energy sector, triPica, asked me to provide regular thought leadership articles for their growing content hub. The articles had to reflect the company’s unique positioning in the wider energy industry and provide detailed insights for a target audience of energy companies.

We were asked to help strenghten the CWJobs brand by writing authoritative, engaging thought leadership articles. The content had to provide detailed insights.

Having worked with Total Jobs Group for a number of years, we were asked to write for another of their platforms, Milkround. We provide thought leadership articles and recruitment guides for the website, aimed at helping employers attract graduate talent.

We write regular articles for Brunel’s recruitment blog, covering the global energy industry. Our content forms part of a larger SEO campaign for the company and our articles perform well in organic search.

Within 9 months, we increased our client’s website traffic from 7,029 sessions per month to 77,698 using our content marketing framework.

BairesDev required high volume content in the form of thought leadership articles to be published on various tech websites.

Discover how our content writing services can help increase your website traffic, boost your revenue and grow your business. Email us at hello@brandnewcopy.com.