A Content Marketing Plan Tailored to Your Business

Increasing your website traffic through content marketing is the best way to generate more leads, gain new followers and grow your business. But knowing where to start is the difficult part. Sure, you could go with your gut and start publishing blog posts as the ideas pop into your head and you might get lucky. But chances are, you won’t get anywhere near the amount of traffic gains that you’d get from a well-researched, documented strategy.

My content marketing plan includes:

• An analysis of your target market
• An analysis of your top three competitors
• Identifying content opportunities for your business
• Thorough keyword research and supporting documents
• A 6-month content calendar with post titles & keyword focus
• Content writing best practice guidelines

My strategy will identify the most effective way of increasing relevant traffic to your website and provide you with a clear, actionable content plan for the next 6 months.

In a seasonal niche, I helped grow my client’s year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%.

Within 9 months, I increased my client’s website traffic from 7,029 sessions per month to 77,698 using my content marketing framework.

How do you approach keyword research?

As a website content writer, I use a 6-step approach to keyword research, which will be explained in full in your Content Strategy document but here’s a general overview:

1. I create a list of relevant keyword topics.
2. Brainstorm medium and long-tail keyword phrases that relate to each topic.
3. Compile a list of related search terms to the keywords in points 1 and 2.
4. Conduct competitor keyword analyses using SEMRush Pro.
5. Filter all keywords from stages 1-3 to analyse search volumes and competition.
6. Arrange keywords into a content calendar, varying the keyword topics and providing a good mix of high, medium and low competition keywords.

 How is my content calendar developed?

Your content marketing plan will be based on our in-depth keyword research. The keywords that I identify as being the most effective for increasing your traffic, will be the focal point of the blog posts titles that we use in your calendar.

I will provide you with at least 6 months’ worth of content titles to be published at your chosen frequency per week, designed specifically to increase your website’s traffic. Each content title includes a list of primary and secondary keyword phrases and has space to track meta information and internal link anchor text.

Once I’ve received my content writing strategy, what’s the next step?

Once you have your content marketing strategy, I recommend that you fix any SEO issues that I’ve identified on your site. This will provide you with a solid foundation to proceed with your content calendar and achieve maximum results.

You can then write and publish your content based on the titles in your content calendar. You should follow the best practice guidelines that we outline in the strategy document, which explains step-by-step, how to structure your content for maximum SEO benefit.

Alternatively, you can use one of my Content Writing Services and I’ll write and publish the content in your calendar for you.

Discover how my content strategy plan can help increase your website traffic, boost your revenue and grow your business. Email us today at hello@brandnewcopy.com.