Copywriting Blog


How Small Businesses Are Levelling the Content Marketing Playing Field

According to recent statistics published by the Content Marketing Institute, small businesses are leading the way when it comes to implementing content marketing strategies. Following last year’s Content Marketing Awards, when asked how small businesses can compete against larger brands in the pursuit of marketing glory, CMI founder Joe Pulizzi replied:   ‘There were a […]

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How to Rewrite Old Content For New Material

Content creation is all about producing new material regularly.   However, coming up with new ideas all the time can be challenging and there’s nothing worse than suffering from writer’s block when your website needs those extra visitors. What many website owners don’t know is that you can create brand new material from existing content […]

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How to Generate Content Ideas For Your Blog

It happens to the best of us: writer’s block.   When writer’s block hits it can feel like the worst thing in the world especially when you have a community that you need to push content to; you certainly don’t want to let them down! If you’re feeling a bit stumped for new ideas then […]

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Six Content Tricks To Increase Website Traffic

People visit your website because of the value you give from your content.   A great piece of content has the ability to send large amounts of traffic if you apply the right tactics. This article will share those tactics that drive visitors to your website.   Create a Post Series   Create a series […]

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How to Write Effective SEO Content

Search engine optimization and content creation go hand in hand to create valuable websites.   If you want to create a lasting impression within your niche then use the following tips to craft the perfect content that search engines will love:   Research your Keywords and Phrases   Use keyword analysis tools such as the […]

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How to Encourage Content Sharing

No matter how valuable your content is it won’t draw traffic to your website unless people are willing to share it.   Although you may have a strong community who are supportive of your work, it can still be difficult to make them take action and share your content with their own community. This article […]

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How to Make Content Sell

Not every piece of content you create has the ability to sell.   Sometimes it can be difficult to gauge the best way to present your products or services to potential buyers. However, you can overcome this hurdle by bearing one thing in mind – your content needs to be the ‘essential’ resource relating to […]

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The Best Type of Content to Engage Readers

There are certain types of content that search engines always seem to reward well. These are generally the types that people enjoy reading the most – and that’s no coincidence.   Since Google’s Penguin and Panda Updates, poorly written website content is now heavily penalised so if you want your website to rank well with […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.