Copywriting Blog

23Nov

The 21 Rules of Copywriting (Checklist)

This handy checklist can be used to make sure you have covered all the essential elements of a good piece of copywriting.   Of course, you don’t have to implement every single one of these rules in your copy – only the ones which are relevant to your business but being aware of them will […]

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23Nov

How to Hire a Copywriter

Just as no two companies are the same, no two copywriters are the same either.  So how do you know you’re getting the best writer for the job?  Unless you know what to look for, choosing your copywriter can sometimes feel like a bit of a lottery.   Copywriters come from a range of different […]

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22Nov

How to Make Content Sell

Not every piece of content you create has the ability to sell.   Sometimes it can be difficult to gauge the best way to present your products or services to potential buyers. However, you can overcome this hurdle by bearing one thing in mind – your content needs to be the ‘essential’ resource relating to […]

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22Nov

14 Tips for Writing Website Copy That Sells

Websites sell products and services using one thing – copy.   Whether in the form of video, audio or text, your website’s words are vital. This article will outline the essential steps to creating a structured piece of sales copy that will keep your readers engaged from start to finish.   Tip #1 – Draw […]

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24Oct

The Best Type of Content to Engage Readers

There are certain types of content that search engines always seem to reward well. These are generally the types that people enjoy reading the most – and that’s no coincidence.   Since Google’s Penguin and Panda Updates, poorly written website content is now heavily penalised so if you want your website to rank well with […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.