Copywriting Blog
Freelance Writing and the Rise of the Digital Start-up
On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which you can see […]
Read MoreHow to Create a Content Marketing Strategy
The inspiration for this post comes from a recent conversation I had with one of my copywriting clients who asked how they should go about creating a content marketing strategy. Rather than unload a random cluster of my thoughts over the phone, I thought I’d structure my answer in a blog post. So here it […]
Read MoreOur Free Content Marketing Strategy Template
Knowing where to begin in creating a content marketing strategy is often the biggest hurdle for website owners and digital marketers. As with planning any project, having a documented strategy in place increases the likelihood of your marketing making an impact. What’s more, research carried out by the Content Marketing Institute finds that those with […]
Read MoreHow to Create a Customer Profile or Buyer Persona (With Our Free Template)
One of the most effective ways of targeting your audience with your content marketing efforts is to create a customer profile or buyer persona. Below, I’ve put together a template to help you better identify who your audience is. Customer profiling can help you refine your marketing efforts and encourage your customers to take action […]
Read MoreThe Trend of Minimalism in Copywriting
‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ Antoine de Saint-Exupe I’m a big fan of minimalist writing in general: Bret Easton Ellis; Chuck Palahniuk, so it’s no surprise that when it comes to copywriting, I tend to lean towards the […]
Read MoreWhy a Copywriting Brief Should Be Anything But
It’s ironic that something that demands so much detail should be referred to as a ‘brief’. Like most freelance copywriters, I don’t just work with one client. At any given time, I can be juggling website copy for several different industries and for businesses of varying size. Working remotely, it’s even more important that […]
Read MoreEffective Copywriting to Swear By
I don’t watch TV much. In fact, until recently I just assumed that Joey Essex was David’s younger brother. But one evening a few weeks back, something did make me raise my head above my laptop and it had nothing to do with celebrities or dancing or ice. There I was, furiously typing away about […]
Read More2014: The Year of the Freelance Copywriter
Following Econsultancy’s announcement last month that 45% of companies say content marketing is highly integrated with their SEO strategy, as a freelance copywriter, I wonder how this might impact the amount of work that copywriters receive this year. The findings, which come from Econsultancy’s State of Search Marketing Report 2013, takes a detailed look at […]
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