Copywriting Blog
Freelance Writing and the Rise of the Digital Start-up
On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which you can see […]
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How to Create a Content Marketing Strategy
The inspiration for this post comes from a recent conversation I had with one of my copywriting clients who asked how they should go about creating a content marketing strategy. Rather than unload a random cluster of my thoughts over the phone, I thought I’d structure my answer in a blog post. So here it […]
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Our Free Content Marketing Strategy Template
Knowing where to begin in creating a content marketing strategy is often the biggest hurdle for website owners and digital marketers. As with planning any project, having a documented strategy in place increases the likelihood of your marketing making an impact. What’s more, research carried out by the Content Marketing Institute finds that those with […]
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How to Create a Customer Profile or Buyer Persona (With Our Free Template)
One of the most effective ways of targeting your audience with your content marketing efforts is to create a customer profile or buyer persona. Below, I’ve put together a template to help you better identify who your audience is. Customer profiling can help you refine your marketing efforts and encourage your customers to take action […]
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How Small Businesses Are Levelling the Content Marketing Playing Field
According to recent statistics published by the Content Marketing Institute, small businesses are leading the way when it comes to implementing content marketing strategies. Following last year’s Content Marketing Awards, when asked how small businesses can compete against larger brands in the pursuit of marketing glory, CMI founder Joe Pulizzi replied: ‘There were a […]
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The Trend of Minimalism in Copywriting
‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ Antoine de Saint-Exupe I’m a big fan of minimalist writing in general: Bret Easton Ellis; Chuck Palahniuk, so it’s no surprise that when it comes to copywriting, I tend to lean towards the […]
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Why a Copywriting Brief Should Be Anything But
It’s ironic that something that demands so much detail should be referred to as a ‘brief’. Like most freelance copywriters, I don’t just work with one client. At any given time, I can be juggling website copy for several different industries and for businesses of varying size. Working remotely, it’s even more important that […]
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Effective Copywriting to Swear By
I don’t watch TV much. In fact, until recently I just assumed that Joey Essex was David’s younger brother. But one evening a few weeks back, something did make me raise my head above my laptop and it had nothing to do with celebrities or dancing or ice. There I was, furiously typing away about […]
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2014: The Year of the Freelance Copywriter
Following Econsultancy’s announcement last month that 45% of companies say content marketing is highly integrated with their SEO strategy, as a freelance copywriter, I wonder how this might impact the amount of work that copywriters receive this year. The findings, which come from Econsultancy’s State of Search Marketing Report 2013, takes a detailed look at […]
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The New SEO Copywriting Trends of 2014
Last year saw a seismic shift in the way Google determines website rankings. Unnatural backlinks, poorly written content and over-used keywords were all targeted in Google’s Penguin and Panda updates. For many webmasters, 2013 was a year of blood, sweat and tears as they tried their hardest to dig themselves out of Google’s penalty box. […]
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