Copywriting Blog

4Aug

On-Page SEO Case Study: A 48% Boost in Year-on-Year Organic Traffic

In November 2016, we worked on an SEO campaign in collaboration with creative agency, Mearns & Gill. The client in question, Field and Lawn provides marquee hire for a range of industries all over the UK. This on-page SEO case study details the approach we took to increase their year-on-year website traffic by 48%.   […]

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27Jul

How to Establish Your Brand’s Tone of Voice

By Jamie Thomson / 27/07/2017 / Copywriting / 2 Comments

If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging.   So, how exactly do you set yourself apart from the competition while still sounding like you? In […]

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13Apr

13 Copywriting Tips to Improve Your Marketing

By Jamie Thomson / 13/04/2017 / Copywriting / 3 Comments

Good copywriting encourages people to take action. Whether the aim is to get people to subscribe to your mailing list, or buy your products or services, the way your message is delivered makes all the difference.   We’ve compiled a list of our top copywriting tips – the ones that can have the biggest impact […]

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23Feb

25 Copywriting Examples You Probably Haven’t Seen Before

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30Jan

How to Build a Copywriter Portfolio (When You’re New to Copywriting)

By Jamie Thomson / 30/01/2017 / Copywriting / 10 Comments
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21Jan

What is a Copywriter and What Do They Do?

By Jamie Thomson / 21/01/2017 / Copywriting / No Comments

As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy.   Personally, I first heard the term about 10 years ago when I was doing journalism work placements. […]

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10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]

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26Aug

The SEO Copywriting Checklist

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28Jul

What is SEO Copywriting?

  You might also be interested in our post What is a Copywriter and What do They do?   Related posts: YouTube SEO Case Study: a 55% Increase in Year-on-Year YouTube Traffic

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27Jul

SEO Copywriting Tips to Help Your Website Rank Better

Post updated: 20/06/2018.   SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bounce rate).   […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.