The Best Copywriting Blogs in 2026
As the internet becomes flooded with more and more AI-generated content, it’s getting harder to find copywriting advice that’s genuinely worth your time. Search results are cluttered with generic posts, often written by people who’ve never worked with clients or written a line of copy outside of their own blog.
So, I put this guide together to shine a light on the copywriters who are worth listening to. Every copywriting blog featured here is written by a working copywriter with real-world experience. These writers share lessons from client projects, reflect on the challenges of the job, and offer ideas that come from doing the work.
Some of the blogs focus on the business of freelancing. Others explore brand messaging, UX writing, or conversion copy. What they all have in common is that they offer practical, thoughtful guidance.
If you’re learning copywriting, running your own business, or simply looking to improve your skills, these are the blogs worth subscribing to in 2025.
What Makes a Great Copywriting Blog in 2026?
There’s no shortage of writing advice online, but not all of it comes from a place of real experience. For this list, I looked for blogs that go beyond surface-level tips and actually help you think like a copywriter. I’ve also included copywriting blogs that I personally read.
Here’s what I was looking for:
- Blogs written by working copywriters themselves, not big companies
Every blog listed here is run by someone who earns a living writing copy.
- Articles focused on strategy as much as writing technique
In think the best blogs connect writing with positioning, audience insight, and business goals.
- Original, practical, and refreshingly human
In these blogs, you’ll find ideas that feel grounded and examples that show how real writers solve real problems.
The Brand New Copy Blog
Well of course I’m going to include my own blog at the top of the list :) The Brand New Copy Blog is written by me, Jamie Thomson. I’m a strategic copywriter based in Edinburgh. My blog explores the thinking behind strong commercial writing. I have over a decade of experience writing across industries like energy, technology, and finance. I aim to share what I’ve learned from working on real client projects, from developing messaging frameworks to writing annual reports and website copy.
I think the blog is well suited to freelance copywriters, content writers moving into strategy, and business owners who want to understand how good copy actually works. The articles are in-depth, practical, and often based on recent client work or personal observations from the job.
Recommended posts:
Captivating Copy
Sarah Turnbull is a UK-based copywriter and part-time diving instructor, which makes for a unique approach to communication. Her blog, Captivating Copy, is packed with insights on how to write copy that connects with an audience and encourages them to act.
Drawing on her marketing experience and an understanding of what makes messaging effective, Sarah covers everything from landing page elements to the psychology of benefits-driven copy. Her posts are direct, grounded, and full of advice that’s immediately useful, especially for copywriters who want to get better at writing for commercial outcomes.
Recommended posts:
- The Anatomy of a High-Converting Landing Page
- Why Should I Hire a Professional Copywriter When I Can Do It Myself?
Jenny Lucas Copywriting
Based in Leicester, UK, Jenny Lucas brings over 16 years of experience to her no-nonsense, results-focused blog. With a background in marketing and design, Jenny’s writing blends creativity with commercial clarity, always anchored by research, planning, and strong brand positioning.
For me, her blog stands out for its sharp tone, dry humour, and deep dives into the realities of working as a freelance copywriter. Rather than churning out SEO filler, or playing nice with AI trends, instead, Jenny provides clear, well-reasoned advice. For copywriters who care about standards, process, and voice, this blog is a goldmine.
Recommended posts:
- Why Are Freelance Copywriters So Expensive?
- Annoying Words And Phrases That Are Killing Your Marketing Copy in 2025?
Between the Lines Copy
Written by Sara Gillis, a US-based website copywriter and marketing mentor, Between the Lines Copy is as much about personality as it is about process. With a tone that’s conversational, unfiltered, and refreshingly honest, Sara shares in-depth advice on how to write copy that sounds like you and sells like it should.
Her posts combine storytelling with step-by-step guidance, especially on topics like website copy, email sequences, and sales pages. There’s real strategic thinking behind the wit, and her blog is a standout resource for copywriters who want to tighten their process, sharpen their positioning, and bring more voice into their work.
Recommended posts:
- Conversational Copy: What It Is, Why It Works, and How to Write It
- How To Write Website Copy: My Exact Process for DIYing It
Copyhackers
Founded by Canadian copywriter Joanna Wiebe, Copyhackers is one of the most comprehensive and enduring resources in the industry. Although the blog isn’t updated as often as it used to be, it’s where conversion copywriting got its name, and it digs deep into what makes people take action online.
Joanna’s writing is candid, detailed, and relentlessly focused on results. Whether she’s explaining how to grow your email list, or dissecting what makes a sales page convert, her posts mix hands-on copywriting tactics with lessons from years of testing, teaching, and working with clients like Intuit, Shopify, and BT.
Recommended posts:
- Every Copywriting Formula Ever (or The Ultimate Guide to No-Pain Copywriting)
- How to Grow Your List (with Good Leads)
Nicole Bianchi
Based in North Carolina, Nicole Bianchi is a copywriter and content strategist who shares writing advice that blends practical marketing insight with a love of language and storytelling. Her blog is a calm, well-organised space for writers who want to improve their skills without the noise.
Nicole’s posts often draw on timeless writing principles like clarity, conciseness, and persuasion, yet they’re rooted in modern content strategy too. Whether she’s breaking down storytelling frameworks or offering productivity tips for freelancers, her writing is thoughtful, generous, and easy to learn from.
Recommended posts:
- How I Grew my YouTube Channel from Zero to Over 20,000 Subscribers (And How You Can Grow an Online Audience Too)
- The Power of Stories in Marketing: Four Inspiring Examples from Successful Businesses
Copy School
The blog leans heavily into practical advice for new and emerging copywriters. Posts cover everything from structuring a proposal to finding your first client, often drawn from real classroom lessons and years of experience in the industry. Bernadette’s tone is direct, motivating, and designed to move people from learning to doing.
Recommended posts:
- The Importance of a Copywriting Proposal Template
- Top Copywriting Tips for Getting Started and Finding Paid Work
The Clever Copywriting School
Headed up by Australian copywriter and educator Kate Toon, The Clever Copywriting School blog is a lively, wide-ranging resource that covers the business and craft of copywriting. Although the blog isn’t updated as regularly as in previous years, it’s still a goldmine for new copywriters. Kate’s background spans SEO, branding, freelancing, and digital strategy, and that breadth shows up in the topics she and her team tackle.
What sets the blog apart is its sense of community. Many posts feature guest writers from within the Clever Copywriting School network, sharing insights on pricing, client management, niching, and work-life balance. It’s especially useful for newer writers building their businesses, but experienced copywriters will find plenty of useful insights too.
Recommended posts:
- How to be a tactful editor and proof-reader with Mary Cameron and Tanja Gardner
- Becoming a confident copywriter with Emma McMillan
Big Bang Copy
Based in Sheffield, UK, Nick Harland runs Big Bang Copy, a smart, unpretentious blog that gets straight to the point. Nick’s writing reflects his background. He’s worked with brands like Specsavers, Ricoh, and Hearst, and his posts speak directly to the day-to-day realities of writing for clients.
The blog tackles practical topics copywriters genuinely think about like how long an email should be, what cadence really means in writing, and how AI is affecting demand. It’s written with clarity, logic, and occasional dry humour, which makes it easy to read but still sharp enough to make you stop and think.
Recommended posts:
Susan Greene
Susan Greene is a Florida-based copywriter with decades of experience writing for businesses across industries. Her article archive is one of the most in-depth and wide-ranging collections of practical copywriting advice online.
What makes this blog especially useful is how hands-on it is. Susan covers topics that come up constantly in client work, from website copy structure to writing for specific industries. She also shares reflections on freelancing, managing client relationships, and building a copywriting career over the long term.
Recommended posts:
- How to Convert Your Website Visitors into Paying Customers
- Website Copy: 10 Essential Pages Every Business Should Have
a good write up
Based in Manchester, UK, Jo Watson’s blog, a good write up is a fiercely opinionated, always entertaining blog that walks the line between copywriting advice and stand-up commentary. Jo has been freelancing for over a decade and brings a sharp eye (and sharper wit) to the trends, clichés, and (sometimes nonsense) that circulate in the industry.
This is a blog for copywriters who are tired of formulaic content. Jo writes with total clarity and personality, whether she’s breaking down the false promises of AI or questioning the cult of business growth. Her posts often tackle the realities of freelancing, with an honesty that’s rare and refreshing.
Recommended posts:
- Is AI-Generated Content Getting Better? Or Are Writers Getting Worse?
- Moving at Adequate Speed (and With Appropriate Force)
How to Get the Most from Copywriting Blogs
Reading blogs like these is a great way to keep your thinking sharp. They offer different perspectives, practical advice, and reminders that you’re not the only one figuring things out as you go.
But they’re not a shortcut to becoming a better copywriter.
Skills come from doing the work – writing, editing, taking feedback, and learning from your own projects. Blogs can help you along the way, but they’re most useful when paired with practice and a clear learning path.
So, pick a few that align with where you are right now and subscribe to them. Let them supplement your learning, not replace it.
If you’re looking for something more structured, you might find my free email course or The Strategic Copywriter’s Toolkit helpful. Both are designed to help you build real skills and start thinking like a working copywriter.
FAQs About Copywriting Blogs
What makes a good copywriting blog?
A good copywriting blog shares practical advice grounded in real client experience. It’s clear, readable, and written by someone who actually does the work.
Are copywriting blogs still relevant in the age of AI?
Yes, if you read the right ones. While AI-generated content clutters the internet, blogs written by working copywriters offer insights you won’t get from generic advice or SEO-driven posts.
Can reading blogs help me become a better copywriter?
Absolutely, but only if you apply what you learn. Blogs are useful for picking up tips, refining your thinking, and learning from other writers’ experiences. They’re a supplement, not a substitute for doing the work.
Should I start my own copywriting blog?
If you have something to say and want to build your credibility, yes. A well-written blog can show how you think, attract clients, and help you clarify your own process.
What’s the difference between a copywriting blog and a content marketing blog?
Copywriting blogs tend to focus on persuasive writing, strategy, freelancing, and client work. Content marketing blogs are usually geared toward SEO, traffic generation, and long-term brand building. There’s overlap, but the mindset and goals are often different.
What are the best copywriting blogs for beginners?
If you’re just getting started, look for blogs with an approachable tone and clear, actionable advice. Nicole Bianchi’s blog is great for building foundational skills and understanding writing mechanics. Copy School’s blog also covers key principles in a way that’s accessible without being oversimplified.
Which copywriting blogs cover conversion and UX writing?
Copyhackers is a go-to source for conversion-focused advice, with in-depth articles on testing, landing pages, and user journeys. The Clever Copywriting School blog also touches on UX writing, tone of voice, and content structure, all with freelancers in mind.
Can I learn copywriting from blogs alone?
Blogs are a great place to start. They can help you build your understanding, get inspired, and stay up to date. But real progress comes from writing, editing, and working on projects. If you’re serious about learning copywriting, you’ll need to combine reading with structured learning and hands-on practice.
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