About Page Template: Write About Pages That Persuade, Reassure, and Move Readers Forward

An About page is often the most-read page on a website, and yet it’s the one most businesses get wrong. Too many treat it as a company biography instead of what it really is: a trust-building tool. This template gives you a clear structure to follow, plus the strategic insight behind every section, so you can write an About page that feels personal, professional, and purposeful. You’ll learn how to write About pages that work commercially and cosmetically.

It’s designed to help you:

✔️ Understand how to write an About Us page template that converts.
✔️ Avoid the pitfalls of generic, one-size-fits-all about us web page templates.
✔️ Write and structure a page that feels authentic, relevant, and persuasive, and not like a vanity exercise.

You’ll find plenty of free About Us templates online, but they all share the same flaw. They focus on filling blanks instead of showing you how to build credibility and connect with readers. This resource goes deeper. It explains why each section matters, what your reader is thinking at that moment, and how to write in a way that moves them closer to working with you. With this approach, you’ll learn how to write an About page like a professional copywriter.

The template includes:

✔️ Psychology cues – Showing you what’s happening in your reader’s mind at each section of the page.

✔️ Practical processes – Such as turning vague company values into lived behaviours, and structuring the company story.

✔️ Strategic notes – Explaining why each section matters and how to adapt it for your audience, industry, and objectives.

✔️ AI prompts – Each section ends with a copy-and-paste prompt you can use in ChatGPT or another AI assistant. 

✔️ A 30-minute training video explaining how to use the template

✔️ The video transcript as a PDF

✔️ The About Page Template (Word) with inline comments containing psychology cues, processes, strategic notes, and AI prompts

✔️ The About Page Template (PDF), ready to use with ChatGPT or other AI assistants (most LLMs can’t read Word comments)

✔️ The About Page Client Brief Template (Word) to make sure you have all the right inputs before you start writing

✔️ Freelance copywriters who want to produce About pages that feel professional and client-ready.

✔️ In-house marketers who need a reliable process to brief and write company About pages.

✔️ Business owners who want their website About page to sound credible and authentic, without hiring a professional copywriter.

✔️ Aspiring copywriters who want to practise with a repeatable structure and build portfolio pieces.

✔️ Copywriters and marketers who want to use AI tools like ChatGPT more strategically, with prompts.

Your About page is one of the most-visited pages on your website. It’s where visitors go to check if you’re trustworthy, credible, and worth engaging with.

Whether you call it an ”about us page template”, ”a website about us page template”, or an ”about us website page template”, the purpose is the same: reassure your reader that they’re in the right place, and give them a reason to take the next step.

This template shows you exactly how to do that.

A professionally written About page can easily run into the high hundreds. What clients are really paying for isn’t the words, but the thinking and process that deliver them. This template gives you that same process, in a format you can reuse whenever you need it.

This is the same About page copywriting template and process I use on projects that command average fees of £4,000 or more. At £24.99, the template costs less than half the average hourly rate of a working copywriter. It’s an investment that will more than pay for itself the next time you write a page of copy.

P.S. If you’re looking for a comprehensive course on commercial copywriting, the About page template (and many others) is also included as part of The Brand New Copywriting Course.

If you need templates for a full website copywriting project, The Website Copywriting Framework training has you covered. All these templates are typically priced at £24.99, but when you buy them as part of the Framework, you’ll receive a 20% discount on the total price. Here’s what you’ll get:

✔️ Why You Need a Copywriting Framework: An introductory video explaining the benefits, process, and expected results 

✔️ The Home Page Copywriting Framework: A 45 min training video, annotated template, client briefing form

✔️ The About Page Copywriting Framework: A 45 min training video, annotated template, client briefing form

✔️ The Landing Page Copywriting Framework: A 45 min training video, annotated template, client briefing form

✔️ The Sales Page Copywriting Framework: A 45 min training video, annotated template, client briefing form

✔️ The Thought Leadership Copywriting Framework: A 45 min training video, annotated template, client briefing form

Each framework follows the same underlying process, giving you a dependable way to plan, brief, and write every major page of a website without starting from scratch each time. The Website Copywriting Framework is designed for anyone who wants a joined-up system for website copywriting, rather than a collection of disconnected templates.

Most free templates are surface-level. They show you a structure but not the psychology behind it. This template combines structure with strategic guidance, practical processes, and examples of weak vs. strong copy.

Yes. The structure and processes are universal, and the strategic notes show you how to adapt them to your specific audience and market.

The Word version contains inline comments with strategic notes. The PDF version brings those notes into the body of the template and includes AI prompts at the end of each section, so you can upload it into ChatGPT or another AI assistant and still access the full guidance.

The Client Brief Template is a set of questions designed to make sure you have all the right information before writing. It saves time, clarifies objectives, and ensures the About page reflects a company’s business goals and audience needs.

Absolutely. Whether you’re writing for yourself or for a client, the template gives you a repeatable, professional process.

Because this is a digital product with immediate access, refunds aren’t offered. But if you’re unsure whether it’s right for you, feel free to get in touch before purchasing.

You’ll receive a confirmation email with a link to access to the templates and videos. 

The only restriction to buying the template is that you cannot resell it in any repurposed form.

The About Page copywriting template gives you the training and process behind every section. Use it to write About pages that reassure, persuade, and guide readers to take action.