The Website Copywriting Framework
A series of training modules and templates for writing clear, consistent website pages. Each template includes psychology cues, practical processes, strategic notes, and AI prompts.
Before You Get Started...
This dashboard brings all your website templates, client briefs, transcripts, and walkthrough videos under one roof. Each resource is organised so you can move through projects without searching for files or jumping between folders.
You’ll find a clear path for every stage of a website build: gathering inputs, outlining the page, drafting the copy, and refining the final version. Whether you’re working on your own site or managing client projects, the dashboard keeps everything accessible and easy to follow.
Use it as your central workspace whenever you start a new home page, about page, landing page, sales page, or blog post. Everything you need is here, ready to open, download, or copy into your writing process.
Watch the training video below:
The Home Page Copywriting Template
This is a comprehensive resource designed to help you write professional, high-performing home pages that set the tone for your entire website.
Unlike sales or landing pages, your home page has to do multiple jobs at once. It needs to reassure visitors, explain what you do, and guide them toward the next step -, all within a few seconds of arrival. This template shows you how to balance clarity, empathy, and direction so your home page feels both welcoming and purposeful.
In this section, you’ll find two key resources:
The Home Page Template – Available in both Word and PDF formats.
The Word version includes inline comments with strategy notes, psychology cues, and AI prompts to guide your writing. The PDF version has the same guidance integrated into the main body, making it ideal for use with ChatGPT or another AI assistant.
The Home Page Client Brief – A companion questionnaire that mirrors the structure of the template. By completing it first, you’ll gather the information you need to write every section with confidence – from the headline to the final call to action.
Together, these two resources form a clear, repeatable process for writing a home page that’s simple, persuasive, and aligned with your audience’s needs.
Watch the training video below:
📩 Download the Video Transcript (PDF)
📄 The Home Page Template (Word)
The About Page Copywriting Template
This is a practical resource designed to help you build About pages that do more than tell a company’s story. The template aims to help you write copy that connects with an audience, builds credibility, and moves readers towards taking action.
In this section, you’ll find two key resources:
The About Page Template – Available in both Word and PDF formats. The Word version includes inline comments with strategic notes, psychology cues, and processes to guide your writing. The PDF version has the same guidance built into the main body, making it easy to use as a ChatGPT prompt.
The About Page Client Brief – A companion template with all the questions you’ll need answered before you begin. This ensures you have the right information to apply to the About Page Template effectively.
Together, these resources give you a clear structure to follow, plus the strategic thinking behind each section. As a result, you’ll be able to write About pages that feel authentic, persuasive, and built to convert.
Watch the training video below:
📩 Download the Video Transcript (PDF)
📄 The About Page Template (Word)
The Sales Page Copywriting Template
The Sales Page Template designed to help you create high-converting sales pages. The template explains the psychology and strategy behind each section, so you can write copy that engages your audience, builds trust, and motivates them to take action.
In this section, you’ll find two key resources:
The Sales Page Template – Available in both Word and PDF formats. The Word version includes inline comments with strategic notes, psychology cues, AI prompts, and processes to guide your writing. The PDF version has the same guidance built into the main body making it easy to use with ChatGPT or another AI assistant.
The Sales Page Client Brief – A companion template with all the questions you’ll need answered before you begin. This ensures you have the right information to apply to the Sales Page Template effectively.
Together, these resources give you a clear, repeatable framework, plus the thinking behind it so you can write sales pages that feel persuasive and professional.
Watch the training video below:
📩 Download the Video Transcript (PDF)
📄 The Sales Page Template (Word)
The Landing Page Copywriting Template
The Landing Page Template will help you create high-converting landing pages. The template explains the psychology and strategy behind each section, so you can write copy that reassures your audience, reduces friction, and motivates them to take action.
In this section, you’ll find two key resources:
The Landing Page Template – Available in both Word and PDF formats. The Word version includes inline comments with strategic notes, psychology cues, AI prompts, and processes to guide your writing. The PDF version has the same guidance built into the main body, making it easy to use with ChatGPT or another AI assistant.
The Landing Page Client Brief – A companion template with all the questions you’ll need answered before you begin. This ensures you have the right information to apply to the Landing Page Template effectively.
Together, these resources give you a clear, repeatable framework, plus the thinking behind it so you can write landing pages that feel simple, focused, and persuasive.
Watch the training video below:
📩 Download the Video Transcript (PDF)
📄 The Landing Page Template (Word)
The Blog Post & Thought Leadership Template
The Blog Post & Thought Leadership Template teaches you how to structure, support, and present your ideas in a way that feels confident, evidence-led, and commercially relevant.
Thought-leadership pieces work best when they balance clarity with depth. They need to show expertise, interpret trends, and offer a point of view that feels timely and useful. This template gives you the process to do exactly that, with guidance on how to frame arguments, integrate examples, and write conclusions that carry weight.
In this section, you’ll find two key resources:
The Blog Post & Thought Leadership Template – Available in both Word and PDF formats.
The Word version includes inline comments with strategic notes, psychology cues, and AI prompts to guide your writing. The PDF version has the same guidance built into the main body, making it ideal for use with ChatGPT or another AI assistant.
The Blog Post & Thought Leadership Client Brief – A companion questionnaire that mirrors the structure of the template. Completing it first gives you the information you need to write every section with confidence – from the headline and hook through to the examples, outlook, and closing perspective.
Together, these two resources form a clear, repeatable process for writing a home page that’s simple, persuasive, and aligned with your audience’s needs.
Watch the training video below:
📩 Download the Video Transcript (PDF)
📄 The Blog Post & Thought Leadership Template (Word)
📄 The Blog Post & Thought Leadership Template (PDF)
📄 The Blog Post & Thought Leadership Client Brief Template (Word)
Next Step: 20% Off The Brand New Copywriting Course
Since you’ve bought these templates, I’d like to offer you 20% off The Brand New Copywriting Course. The course expands on the thinking behind all my templates, giving you a full, strategic approach to copywriting across different formats. Simply add the code template20 to the ‘add coupons’ field at checkout.