The Blog Post & Thought Leadership Template

Write authoritative, insight-driven articles that build credibility and position you as an expert.

Thank you for purchasing the Blog Post & Thought Leadership Template. This resource walks you through how to structure, support, and present your ideas in a way that feels confident, evidence-led, and commercially relevant.

Thought-leadership pieces work best when they balance clarity with depth. They need to show expertise, interpret trends, and offer a point of view that feels timely and useful. This template gives you the process to do exactly that, with guidance on how to frame arguments, integrate examples, and write conclusions that carry weight.

On this page, you’ll find two key resources:

The Blog Post & Thought Leadership Template – Available in both Word and PDF formats.
The Word version includes inline comments with strategic notes, psychology cues, and AI prompts to guide your writing. The PDF version has the same guidance built into the main body, making it ideal for use with ChatGPT or another AI assistant.

The Blog Post & Thought Leadership Client Brief – A companion questionnaire that mirrors the structure of the template. Completing it first gives you the information you need to write every section with confidence – from the headline and hook through to the examples, outlook, and closing perspective.

Together, these two resources form a clear, repeatable process for writing a home page that’s simple, persuasive, and aligned with your audience’s needs.

Watch the training video below:

📩 Download the Video Transcript (PDF)

📄 The Blog Post & Thought Leadership Template (Word)

📄 The Blog Post & Thought Leadership Template (PDF)

📄 The Blog Post & Thought Leadership Client Brief Template (Word)

Since you’ve bought this template, I’d like to offer you 15% off The Brand New Copywriting Course. The course expands on the thinking behind all my templates, giving you a full, strategic approach to copywriting across different formats. Simply add the code template15 to the ‘add coupons’ field at checkout.