10 Ways to Keep People Interested in Your Blog

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Attracting people to your blog is only half the battle; the other half is keeping them on your blog long enough for them to become a part of your community.


What are the things that keep people interested in your blog? This article will explore ten of the best ways to keep people so hooked on your blog that you’ll be a blogging success in no time.


Attract the Right People


There’s a lot to be said about attracting the right type of reader to your blog. Promoting your blog in the wrong places will only send you the wrong traffic and you’ll find that people aren’t engaging with your content. Find those readers who will get the most value from your blog posts and once they’ve sampled your information, they’ll come back time and time again.


Install Share Widgets and Buttons


Add social media share widgets and buttons to your blog and entice people to click on them to share your content with others. If your readers share your content, they increase the chances of new potential community members to your site.


Respond to Every Comment


Treat every comment you receive as if it were your first. Respond to every comment as it comes and engage with your community by encouraging them to come back and read your response. Don’t just use generic ‘thank yous’ as a reply, spend some time digging into what your readers have said and expand on it – start a conversation.


Create Valuable Blog Content


Create blog content that people will want to read regularly. Write content that tickles the interests of your readers and delivers them information that can’t be found elsewhere. Add your own voice to your posts and give your content a unique angle so people can build an emotional connection to you and your blog.


Connect Outside your Blog


We’ve all heard of the 80/20 split theory right? Well some bloggers believe that you should spend 80% of your time connecting with people out with the pages of your website. Your business doesn’t just stop at your blog; connect with community members on other social networks like Twitter, LinkedIn or Facebook. Going the extra mile to say hello or thanking them outside of your blog has the ability to create a lasting relationship because it shows you care for their participation.


Share Personal Stories


Share something personal with your readers that will create a lasting impression. Give your readers a glimpse into your own life and keep them interested. People naturally want to interact with other people and the more human you can be, the greater chance they will become engaged with your blogging content. Many bloggers are attracted to the anonymity of blogging but the most successful bloggers are all unmasked and share insights into their world – that can’t just be a coincidence!


Acknowledge your Readers


Tell the rest of your community about a commenter that you’re really grateful for and make that person feel appreciated. Your readers will come back regularly if you show your appreciation for your commenters and they will try to be more active so they can gain the same recognition.


Create an Email Newsletter


Create and send an email newsletter to your blog subscribers. Email lets you create a personal connection with others outwith your blog. Email newsletters can lead to discussions which increase participation on your website and blog.


Create Several Subscription Options


Offer your readers several options for subscribing to your blog such as RSS, email RSS or by following you on other social networks like Twitter or Facebook. People have their preferences when it comes to subscribing to blogs, so try to offer as many options as you can.


Be Everywhere


Be active in multiple social communities including your readers’ own blogs. Join Twitter, Facebook, LinkedIn and any other social network you find your readers using; begin engaging with them on their own preferred network – go to them instead of having them come to you.


What other ways do keep people interested in your blog posts? Are you looking for a freelance blogger to help engage your readers? If so, get in touch.



Jamie Thomson

Jamie Thomson is an award-winning senior copywriter and the owner Brand New Copy copywriting studio. With over 15 years professional writing experience, he helps companies engage with their target audience through tailored content strategies and exceptional copywriting.

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