We Write Product Descriptions That Sell

A well-written product description does more than simply describe your product – it sells it. Get in touch with us today to find out how we can help.

Product Description Copywriting



 A well-written product description does more than simply describe your product – it sells it. At Brand New Copy, we will help you understand your target audience and their motivations for buying from you. Before we start writing your product descriptions, we need to know who we’re writing for. We have tried and tested processes in place for identifying your target buyers. By understanding what your customers need and how your product satisfies them, we can make your offerings irresistible.  

Profile photo of Phillipe

What Our Clients Have Said...

‘It was a great pleasure working with Jamie and I hope to do more projects together in the future. One of his gifts is the ability to understand what you’re trying to say, even when you don’t, which was an enormous bonus. He is creative, enthusiastic and highly skilled – everything you would want from a writer. Highly recommended.’

  Phillipe Ingles, CEO, Wakster, Creative Design Agency

How Our Product Description Writing Service Can Help



Whether you’re looking for a freelance product copywriter, or a team to work on a larger project, we can help.  We’ve developed our own formulas for writing product descriptions that sell. As experienced product description copywriters, we will sell the lifestyle and experience around your products. We’ll avoid using technical language and clichés and use brand storytelling to strengthen your message. We use emotive language to engage your buyers and incorporate memorable taglines into your copy.

Our product writing services have been used by clients over a range of different industries, including luxury goods, education and retail.  

114 Product Descriptions Written for Beauty Retailer Elysian

We were commissioned by SEO agency High Position to write product descriptions for Elysian’s newly-designed website. Each description had to be between 100 and 200 words in length and include the relevant fragrance notes of each perfume or aftershave. Each description had be both informative and sell the product using strong calls to action.

Bottles of perfume against a white background

How We Work


Before we take on any new product copywriting project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.

Drop Us a Line…


If you’re looking for product description copywriters that will take an invested interest in the growth of your business, then please get in touch.