‘Jamie has great communication skills, is reliable, honest, professional & passionate about the work he does. I have always been very impressed with the way that he has approached work. I highly recommend Jamie.’
Karolina Awizen, New Business Manager, 11beats.
Content marketing is now considered the most effective form of online marketing. Put simply, words drive traffic to websites. People find information on the internet using words and if your website doesn’t have those keywords covered then you’re missing a trick. It can be a tough job continually writing new content for your business, so much so that in 2012, 62% of UK companies outsourced their content marketing. You want your website to be a hub of information for your industry so people come to you for their needs.
In the last 12 months alone, Google has implemented around a dozen algorithm updates, most of which waved goodbye to outdated, somewhat black-hat SEO technique. Now and in the future, the most successful websites will be those that pioneer content in their industry (whatever the industry), report on the latest trends and add the most value to their audience.
Become The Authority in Your Niche
Every piece of content you produce gives you another opportunity to build authority in your industry. Those that try to build authority based on claim won’t get anywhere fast; people want to see transparency and proof that your products or services actually do what you say they can. Having industry authority allows you to continually generate traffic as people will visit your site on the basis that you know what you’re talking about. Likewise, people are more likely to interact, engage and take action with those whom they trust. Put simply, creating a content marketing strategy helps you:
- Get your website found by search engines
- Engage your community
- Grow your website visitors
Ask yourself the following questions:
- Do you have the ‘newbie’ market covered?
- Does your content answer frequently asked questions relating to your niche?
- Do you offer solutions to your industry’s problems?
- Does you content establish you as an expert in your field?
If your answer to any of these questions is ‘no’, then my content marketing services could be the way forward for your business. I offer bespoke content marketing at affordable rates.
Of course, creating quality content for the purposes of marketing your business is all well and good, but interesting posts only scrape the surface when it comes to developing a successful content marketing plan. What you need is a strategy that outlines how your content will work for you in the long term.
And I can help. Simply drop me an email at jamiethomson(at)brandnewcopy.com or fill out my briefing form below: