‘It was a great pleasure working with Jamie and I hope to do more projects together in the future. One of his gifts is the ability to understand what you’re trying to say, even when you don’t, which was an enormous bonus. He is creative, enthusiastic and highly skilled – everything you would want from a writer. Highly recommended.’

 

Phillipe Ingles, CEO, Wakster, Creative Design Agency

 

The Client

 

Wakster is a creative agency based in the UK. They create explainer videos and presentations using animated characters and visual storytelling. They’ve worked on projects for top brands like Microsoft, the Cartoon Network, The History Channel and Tropicana and they have 26 years’ experience working in sales, marketing and content creation.

 

The Work

 

We’ve worked on a couple of projects with the Wakster team, including the writing of a script used as part of a promotional explainer video and the creation of character descriptions for their licensed character sets. Both projects involved really getting to know the company and more importantly, getting to know their characters. For the character descriptions, after careful consideration, we agreed that the best approach would be to position them based on their unique personalities and drive home their benefits in a CV/Interview style format.

 

The Ristas

 

The Results

 

Our copywriting helped bring Wakster’s licensed characters to life and enabled the company to realise their characters’ unique selling potential. With the descriptions’ strong calls to action, our copywriting continues to convert Wakster’s website visitors into paying customers.

 

Our script writing also resulted in the creation of a new character called Alan, who now features in Wakster’s own promotional marketing material, helping the company to secure more commissions.