‘Jamie helped kenny fraser, director sunstone communicationme with the copywriting for my first whitepaper. This project is vital to the launch of my business so I was looking for real quality and also responsiveness and reliability. The final product was excellent and delivered at a reasonable price right on time. More importantly the whole process of doing business was easy and professional. Jamie produced good drafts, responded to queries and adapted to feedback throughout. Great experience and hopefully the start of a long working relationship.’

 

Kenny Fraser, Director, Sunstone Communication

 

The Client

 

Sunstone Communication provides mentoring and consultancy in the areas of business strategy, leadership, team building and business improvement. With a strong belief in the benefits of mobile for entrepreneurs and for enterprise, Sunstone help businesses harness the power of mobile for growth, innovation and change.

 

The Work

 

We were asked to create a 5,000 word whitepaper entitled ‘How Technology is Killing the CIO’. Based around Sunstone’s initial ideas, together, we developed an outline for the whitepaper. With a strong focus on mobile technology, we used our existing knowledge and research skills to create a readable, informative document that included detailed case studies. This project also involved working closely with a graphic designer on the style and layout of the whitepaper.

 

Here’s an infographic that was created based on the content of the whitepaper. The final document can be downloaded for free from Sunstone’s website:

 

infographic3

 

The Results

 

After two weeks of research and writing, Sunstone’s first whitepaper was complete. Although it’s early days yet, Sunstone hope that the document will help build their business and encourage people to subscribe to their mailing lists.