Copywriting For Luxury Brands
Following the global recession, the luxury goods industry is on the rise once again. As a luxury brands copywriter, we will help position your products in the increasingly competitive marketplace.
Luxury Brands Copywriting
At Brand New Copy, we write website copy, press releases, sales and landing pages that convert your website visitors into paying customers. We write brand stories and other forms of website content that can help grow your luxury brand and strategically position your company and its offerings in the industry. Having worked with several luxury brands, including Police watches, the International Luxury Group, Maison D’Opulence and Jamieson & Carry jewellers, we know how to sell luxury goods through persuasive writing.
What Our Clients Have Said...
Tomasz Mickiewicz, Marc Brüg watches
How Our Luxury Goods Copywriting Service Can Help
As your luxury goods copywriter, we can produce smart, inspired and well-researched copy that persuades people to take action. When people opt for luxury, they expect to be taken on a journey. They don’t necessarily want to be sold the features, or even the benefits for that matter. What the want is an experience. They want to buy a piece of a lifestyle.
We will help position your products in a way that appeals to your target audience’s personality, values and ambitions. Some of my luxury brand copywriting services include:
- Press releases
- Print and digital brochures
- Product descriptions
- Website copy
- Brand storytelling
Our luxury goods copywriting can be seen on the websites of Marc Brüg, Maison d’Opulence and Police Watches
8 Press Releases With Brand Storytelling and Product Descriptions for Police Watches
We were asked to create a series of brand stories for the new Police watch and jewellery collection. The stories had to appeal to young men aged between 15-21 and have a distinctly urban, 80’s Americana feel.
How We Work
We like to get under the skin of your business and your products. The first thing we do after our initial meeting (by telephone, email, Skype, or face-to-face) is agree a brief with the client. I look at what you want to achieve and suggest the most effective way of doing so.
As with any project, communication is key and we always ask our clients a series of questions to help us collect all the information we’ll need to begin work on your copy. we’ll then give you a quote for the project and when everything is agreed, we’ll get started. After we’ve sent over your first draft, we offer amendments until you’re satisfied with the final results.
Regardless of your particular product, whether it be watches, jewellery, holidays, spa resorts, or credit cards, we can apply our knowledge, experience and copywriting skills to help you drive your business forward. If you’re looking for a luxury brands copywriter who will take an invested interest in your growth, then please get in touch.