Education Copywriting: From Higher Education to EdTech - We Write Copy That Informs, Inspires, and Persuades

Whether you’re an EdTech startup, or an education institution, at Brand New Copy, we’ll help grow your business with professional website copywriting and content marketing.

How Our Education Copywriting Can Help You

 

The education industry is a crowded place. It’s constantly evolving and new companies are emerging every day. Copywriting provides education companies with the opportunity to stand out from the crowd. A unique value proposition and a recognisable tone of voice can help your company cement itself in the industry. Our founder, Jamie, started his copywriting career while establishing his own education company in the tutoring industry.

 

You need an education copywriter who knows how to persuade as well as inform. Publishing quality content in-house can be time consuming, and without a solid content strategy, many companies find their efforts don’t bring them the growth they need. As your dedicated writing partner, we’ll put our feet in your customers’ shoes. Unlike other agencies, we focus solely on the words. We’ll put the time into researching your target audience and your competitors, so we can position your products and services effectively.

What Our Clients Have Said...

‘I’d highly recommend Jamie to anyone looking to hire a copywriter. Jamie helped us curate our guide How to Start a Tutoring Business. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’

Woody Webster, Co-Founder of Bright Young Things and TutorCruncher

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‘For the past year, Jamie has been helping us develop video scripts as part of the My Trading Skills platform. We’ve been thoroughly impressed with his ability to take complex information and make it simple and easy to understand. He has really helped establish the tone of voice for our course materials. His attention to detail and commitment to delivering copy on time is second to none.’

Philip Konchar, My Trading Skills

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‘Jamie Thomson is able to deliver both quality and quantity. When it came to populating a national careers site with 700+ career profiles offering genuine guidance to young people, he was a lifesaver. He’s a freelancer in a cape. Plotr.co.uk will be sure to shine the bat signal in his direction in future.’

Magda Knight, Online Editor at Plotr Careers

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‘I’ve been working with Jamie for the past month. During that time, he has edited my script for an online tutorial video which is an entirely new project. In addition, Jamie has written an amazing script for my explainer video. He has quickly grasped the content that I have needed. He has used clever wording to enhance the information quality and has met the deadlines that he has set. I wouldn’t hesitate to hire him for future work.’

Jan Morgan, Director, Tots in Sport

Here Are the Services We Can Provide…

 

 

As education copywriters, we’re able to write in a range of different styles from academic to entertaining. We’re naturally curious and enjoy learning about our clients particular marketplace. Our education copywriting services include:

 

 

We write well-written, well-researched copy for the education sector. Every piece of work we produce is thoroughly researched and we guarantee that your final copy will be original and unique. To begin with, we’ll ask you a series of questions to help us form a brief and gather all the information we need to begin working on your project. After we present you with the first draft, we offer amendments until you’re happy with the final results.

Our copywriting services have been used by a range of clients in the education sector, including the University of Aberdeen, My Trading Skills, Plotr, and Success at School…to name a few.

47 Course Modules Written for My Trading Skills Educational Platform

Over the course of one year, we worked with financial trading platform My Trading Skills. We were responsible for writing 47 voiceover scripts for the platform’s educational course content. The client was delighted with our work and the course is now live.

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A 1005% Increase in Website Traffic in 9 Months for Success at School...

In May 2015, we embarked on a year-long content marketing campaign with Mitesh Bhimjiyani, founder of the student careers website Success at School. Within 9 months, we increased his website traffic from 7,029 sessions per month to 77,698 by using our SEO content framework and a carefully planned content strategy.

40 Career Profiles Written for Careers Website Plotr

We were by Plotr to create a series of career profiles to help young people in the UK make informed choices about their future career paths. Working from a copy deck, we wrote 40 detailed career profiles, which contributed to the 700+ profiles now on the Plotr website.

A 325% Year on Year Traffic Increase (+ 450% Increase in Revenue) for our Education Client

In a seasonal niche, we helped grow our client’s year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%.

189 prospectus pages written for the University of Aberdeen + 6 printed booklets

We were asked by the University of Aberdeen to write and proofread the online prospectus copy for their Life Sciences and Medicine and Arts department. Some of the website copy was then used as the basis for 6 printed booklets for taught postgraduate courses.

How We Work

 

Whether your business deals in educational training, resources or online learning, copywriting and content marketing is now high on the agenda of education companies the internet over. If you’re looking for an education copywriter, do get in touch, we can help grow your brand with excellent content and sales copy.

 

Before we take on any new copywriting project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.

Our Education Copywriting Guides...

Why You Need a Content Strategy to Grow Your Education Business

When we consider that the global education market is valued at $4.4 trillion, the e-learning industry at $200bn, and the global private tutoring market at $102.8 Billion, it’s no surprise that the education industry is a noisy place.

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11 Great Examples of Education Copywriting

Copywriting provides schools, publishers, and EdTech companies with the opportunity to differentiate themselves and stand out in their marketplace. Yet it’s surprisingly difficult to find good education copywriting examples.

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Our Copywriting Tips for Education Companies

Educators are known for being good communicators. You’re able to use language in an adaptable way to suit our audience. You’re able to inspire, inform and provide guidance, but what educators often lack is the ability to sell your products and services effectively.

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Contact Us Today

 

If you’re looking for an education copywriter that will take an invested interest in the growth of your business, then please get in touch.