Copywriting Services for the Watch Industry

At Brand New Copy, we specialise in writing for luxury watch brands.

Copywriting for the Luxury Watch Market


At Brand New Copy, we specialise in writing for the watch industry. We’ve worked with established brands and start-up companies. When it comes to selling luxury products, such as watches and jewellery, it’s less about the features (although they’re undoubtedly important), and more about selling an experience, or a lifestyle.


What Our Clients Have Said...

‘I was looking for a luxury watch copywriter that would be able to create product descriptions and a company story for my new watch brand. I needed someone who could create not dull and boring pieces of content but descriptions that sell the product and are fun to read.  After seeing a few samples sent by Jamie, I decided that he would be the best person for the job and I never regretted it. The copy produced by Brand New Copy needed no tweaking or adjusting. It was exactly what I was looking for. I’m glad that we’ve met and we will definitely work on more projects for my brand in the future.’

Tomasz Mickiewicz, Marc Brüg watches

Wait, There's More...

‘We briefed out a number of watch copywriters to improve our website copy. We chose Jamie based on his previous experiences and professional response to the brief. Jamie kept to deadlines and produced some great copy and rationale which is now helping to convert customers on our website. We look forward to working with Jamie again in the future.’

Gavin Mountford, Marketing Manager, Nite Watches


How Our Watch Copywriting Service Can Help


As luxury watch copywriters, we write over a variety of mediums. Our copywriting services include:


  • Brand stories
  • Website copy
  • Press releases
  • Brochures and brand books
  • Product descriptions
  • Video scripts


We make it our business to ensure that your copy is on brand, establishes a desirable tone of voice and appeals to your target market. We’ll demonstrate the unique selling points of your products and use persuasive copywriting techniques to sell them to your audience.

Our copywriting services have been used by a range of clients in the watch industry, including Police and Nite Watches.

100+ Product Descriptions, 10 Press Releases & Brand Storytelling for Police Watches

We were asked to create a series of brand stories for the new Police watch and jewellery collection. The stories had to appeal to young men aged between 15-21 and have a distinctly urban, 80’s Americana feel.

15 Product Descriptions, and 1 Brand Story for Watch Retailer Marc Brug

Watch retailer Marc Brug asked us to write the product descriptions for their new watch line. With a strong focus on lifestyle and experience, our descriptions have helped establish Marc Brug is a leading British fashion watch retailer.

A Brand Statement, Returns Policy and a New Collection Description for Nite Watches

We were approached by Nite Watches to write a 25-50 word brand statement that captured the company’s unique selling point. We were also asked to write the brand’s shipping and returns policy.

How We Work


Before we take on any new copywriting project, we like to get to know the client first. We’ll arrange an initial meeting (by telephone, email, Skype, or face-to-face) to learn more about your business and what you hope to achieve from working with us.

Drop Us a Line…


If you’re looking for luxury watch copywriter that will take an invested interest in the growth of your business, then please get in touch.