Website Copywriting for Stoneywood Commercial Property

Stoneywood is a commercial property space that hosts a variety of businesses in the North East of Scotland.

 

The Brief

Working closely with design agency 06Media, we were approached to re-write the copy on the new Donside Properties website with the aim of renting and/or selling the building. The brief was to highlight the benefits of renting or buying a commercial property in the Stoneywood area of Aberdeen, rather than in the city centre. This 5-page project also included on-page SEO, which involved mapping out the page structure, writing the meta information and focusing on primary and secondary keyword phrases.

Photo of architect in Aberdeen

What the Client Said...

‘It was a pleasure to work with Jamie. He delivered what we outlined in our brief perfectly and in a short timescale. We had to get our property more exposure quickly and he achieved this through well-written copy and SEO targeted keywords and phrases. Indeed, his headings enabled us to design the web site around the text and what we achieved in a short space of time is a testament to him as much as to the web developers.’

 

Jonathan Cheyne, Donside Properties

The Outcome

Thanks to our copywriting, we improved the Stoneywood website’s visibility in Google. Every page that we optimised saw improvements in Google’s SERPs, which has helped increase the number of enquiries through the site.