3 Press Releases, Website Copy and a Printed Brochure for the St Andrews Prize for the Environment

 

The St Andrews Prize for the Environment is an international initiative by the University of St Andrews. The award recognises significant contributions to environmental issues and concerns.

 

The Brief

We were asked by creative agency Mearns & Gill to write a series of press releases to announce the winner of the St Andrews Prize in 2016. At the time of writing, the winner was unknown, so we had to write 3 different versions of the release. The copy included a summary of all the finalists’ achievements and contributions to the environment.

 

We also adapted this copy to be used as part of the St Andrews Prize brochure.

 

The Outcome

When the prize winner was announced, the press release was published on the St Andrews Prize website and picked up by many news outlets in the UK and internationally.

 

The full press release can be read here.