Jamieson & Carry is an independent, family-run jewellers in Aberdeen, established in 1733.

 

The Brief

Creative marketing agency Mearns & Gill asked us to help write the copy for some print adverts for their client Jamieson & Carry. These adverts were to appear in the Grampian Wedding Directory and Aberdeen’s Press and Journal.

 

The Outcome

Part of the process of writing these adverts involved looking at previous print ad campaigns that Mearns & Gill had created for the client. After familiarizing ourselves with the brand’s tone of voice, we wrote the copy to promote Jamieson & Carry’s bespoke wedding ring design service. This project also involved creating a tagline to introduce the advert and attract readers’ interest. Mearns & Gill were pleased with the copy that we produced and alongside their remarkable design, the advert was published in the Grampian Wedding Directory.

 

Having worked with Mearns & Gill on this project, we were also asked to write the copy for another print ad, to be published in Aberdeen’s Press and Journal. The brief behind the ad was to promote the client’s interest free credit campaign. As part of this project we also had to include a representative example and a strong call to action for people to visit the store online and in person.

 

Additionally, we also helped Mearns & Gill generate ideas for Jamieson & Carry’s spring campaign. We were asked to come up with some taglines that could potentially be displayed on the client’s store front to complement Mearns & Gill’s visual design.

 

Here’s what the final interest free credit print ad looked like:

 

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