Following the global recession, the luxury goods industry is on the rise once again. As a luxury brands copywriter, I will help position your products in the increasingly competitive marketplace.


I write website copy, press releases, sales and landing pages that convert your website visitors into paying customers. I write brand stories and other forms of website content that can help grow your luxury brand and strategically position your company and its offerings in the industry.

Having worked with several luxury brands, including Police watches, through the International Luxury Group, Maison D’Opulence and Jamieson & Carry jewellers, I know how to sell luxury goods through persuasive writing.


How I Can Help…

As your luxury goods copywriter, I can produce smart, inspired and well-researched copy that persuades people to action. When people opt for luxury, they expect to be taken on a journey. They don’t necessarily want to be sold the features, or even the benefits for that matter. What the want is an experience. They want to buy a piece of a lifestyle.


‘Jamie has Georg Wolframwritten several high quality press texts for us by following our briefings and adding the right amount of additional excitement from his side. The way he translated the brand’s feeling into short stories while covering the product details is really great. We got to know Jamie as a professional writer who keeps the deadlines, immediately catching the spirit of the brand and its target audience, meeting our expectations to the fullest. We are very satisfied with Jamie’s work and are looking forward to a continuing professional relationship. In case you are looking for an inspired writer to spice up your brand, we can truly recommend Jamie.’

Georg Wolfram, Marketing Manager, International Luxury Group


As your luxury brands copywriter, I will help position your products in a way that appeals to your target audience’s personality, values and ambitions. Some of my luxury brand copywriting services include:

  • Press releases
  • Print and digital brochures
  • Product descriptions
  • Website copy
  • Brand storytelling


How I Work…

I like to get under the skin of your business and your products. The first thing I do after our initial meeting (by telephone, email, Skype, or face-to-face) is agree a brief with the client. I look at what you want to achieve and suggest the most effective way of doing so.

As with any project, communicate is key and I always ask my clients a series of questions to help me collect all the information I’ll need to begin work on your copy. I’ll then give you a quote for the project and when everything is agreed, I’ll get started. After I’ve sent over your first draft, I offer amendments until you’re satisfied with the final results.

Regardless of your particular product, whether it be watches, jewellery, holidays, spa resorts, or credit cards, I can apply my knowledge, experience and copywriting skills to help you drive your business forward. If you’re looking for a luxury brands copywriter who will take an invested interest in your growth, then please get in touch.

I can help grow your company with excellent content and sales copy. Simply complete the contact form on the right hand side or download my briefing form below and send it to jamiethomson(at)


Briefing Form