A Content Marketing Strategy That Gets Results
Increasing your website traffic through content marketing is the best way to generate more leads, gain new followers and grow your business. But knowing where to start is the difficult part. Sure, you could go with your gut and start publishing blog posts as the ideas pop into your head and you might get lucky. But chances are, you won’t get anywhere near the amount of traffic gains that you’d get from a well-researched, documented strategy.
At Brand New Copy, we’ve been increasing our clients’ website traffic since 2011, using tried and tested methods that we’re constantly refining. Our background is in SEO and so every content strategy plan we create, includes an SEO audit to ensure maximum results.
Full SEO Audit Included
‘A great content strategy without the basic SEO foundations is like driving a car with the brakes on.’
Jamie Thomson, Brand New Copy
Our strategy will identify the most effective way of increasing relevant traffic to your website and provide you with a clear, actionable content plan for the next 6 months.
Our Content Strategy Plan includes:
- An analysis of your website’s current organic SEO performance
- A list of any on-page SEO issues and how to fix to them
- An analysis of your target market
- An analysis of your top three competitors
- A unique content strategy specific to your business
- Thorough keyword research and supporting documents
- A 6-month content calendar with post titles & keyword focus
Some of The Tools We Use…
A powerful research suite designed to provide digital marketers and online businesses with competitive data. This tool takes the guesswork out of researching your target market, your industry keywords and your competition.
Screaming Frog SEO Spider
This website crawler enables us to crawl your website’s URLs and fetch key onsite elements to analyse onsite SEO. This tool helps us identify any on-page SEO issues on your website as well as duplicate content.
Google’s own website reporting tool that provides us with data about your website. This tool provides us with an overview of how your current content is performing and enables us to track improvements in your website traffic.
What Our Clients Say About Our Strategy...
‘Brand New Copy has helped us with our content strategy no end. They’re able to combine creative writing with SEO driven content. Jamie has helped massively with our blog, gathering all the content and managing the blog series. I highly recommend Jamie and the team for any copywriting needs.’
Richard Sutcliffe, Passenger Clothing
Frequently Asked Questions
Do I really need a Content Strategy Plan?
Yes, if you’re serious about seeing an increase in your website traffic. Our content strategy plan isn’t a copy and paste job, it’s a tailored document, specific to your business that takes time to create. A documented content strategy is a very valuable asset and when followed it will increase your website traffic and grow your business.
If my website has SEO issues, can you fix them for me?
As part of your content strategy plan, we will tell you exactly how to fix any SEO issues on your site. If these issues are content-based, we can absolutely help you fix them as part of one of our ongoing Content Marketing Packages. If the SEO issues are technical, we can provide your web developer with recommendations on how to fix them too.
How do you approach keyword research?
We use a 6-step approach to keyword research, which will be explained in full in your Content Strategy Plan but here’s a general overview:
- We create a list of relevant keyword topics.
- Brainstorm medium and long-tail keyword phrases that relate to each topic.
- Compile a list of related search terms to the keywords in points 1 and 2.
- Conduct competitor keyword analyses
- Filter all keywords from stages 1-3 using Google’s Keyword Planning Tool to analyse search volumes and competition.
- Arrange keywords into a content calendar, varying the keyword topics and providing a good mix of high, medium and low competition keywords.
How is my content calendar developed?
Your content calendar will be based on our in-depth keyword research. The keywords that we identify as being the most effective for increasing your traffic, will be the focal point of the blog posts titles that we use in your calendar.
We will provide you with 6 months’ worth of blog titles at a frequency of 2 posts a week (unless otherwise arranged), so that’s 48 titles in total, designed specifically to increase your website’s traffic. Each post title includes a list of primary and secondary keyword phrases and has space to track meta information and internal link anchor text.
Once I’ve received my content plan, what’s the next step?
Once you have your Content Strategy Plan, we recommend that you fix any SEO issues that we’ve identified on your site. This will provide you with a solid foundation to proceed with your content calendar and achieve maximum results.
You can then write and publish your blog posts based on the titles in your content calendar. You should follow the guidelines that we outline in the Content Strategy section of your plan, which explains step-by-step, how to structure your blog posts for maximum SEO benefit.
Alternatively, you can use one of our Content Marketing Packages and we’ll write and publish the blog posts in your calendar for you.
How Much Does the Strategy Cost?
Our content strategy costs £500. No more. No less. You’ll receive all your documents within one week and then you’ll be good to go. If you also need us to write and publish your content for you, then we can recommend one of our Content Marketing Packages.