Copywriting Blog

27Mar

Content Marketing Case Study: 325% More Traffic (450% More Revenue)

In June 2016, we started an SEO-focused content marketing campaign with our client in the education industry. In this seasonal niche, we helped grow their year-on-year organic traffic by 325% after 6 months, and increase their year-on-year revenue by 450%. This content marketing case study outlines the approach we took to achieve the results.   […]

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14Mar

YouTube SEO Case Study: A 55% Increase in YOY YouTube Traffic

On the 21st of February 2017, we optimized a promotional YouTube video for our client in the education industry. Our aim was to increase the video’s visibility in YouTube as well as increase YouTube traffic. As a result of our efforts, we saw a 54.54% year-on-year increase in YouTube traffic as well as improvements in […]

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4Aug

On-Page SEO Case Study: A 48% Boost in Year-on-Year Organic Traffic

In November 2016, we worked on an SEO campaign in collaboration with creative agency, Mearns & Gill. The client in question, Field and Lawn provides marquee hire for a range of industries all over the UK. This on-page SEO case study details the approach we took to increase their year-on-year website traffic by 48%.   […]

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10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]

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26Aug

The SEO Copywriting Checklist

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28Jul

What is SEO Copywriting?

  You might also be interested in our post What is a Copywriter and What do They do?   Related posts: YouTube SEO Case Study: a 55% Increase in Year-on-Year YouTube Traffic

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27Jul

61 SEO Copywriting Tips, Strategies, Techniques and Secrets

SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bounce rate).   These 61 SEO copywriting […]

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20Jul

The On-Page SEO Infographic

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7Feb

The New SEO Copywriting Trends of 2014

Last year saw a seismic shift in the way Google determines website rankings. Unnatural backlinks, poorly written content and over-used keywords were all targeted in Google’s Penguin and Panda updates. For many webmasters, 2013 was a year of blood, sweat and tears as they tried their hardest to dig themselves out of Google’s penalty box. […]

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9Jan

SE OH! Recovering From Over-Optimization

Keyword stuffing can be tempting.   However, following Google’s Penguin and Panda updates, if you want to grow your business and increase your website traffic, you need to resist said temptation. There’s a fine line between writing engaging content for real people and over-optimizing keywords for search engine robots.   SEO copywriting specifically targets the […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.