Copywriting Blog

23Dec

How to Effectively Market Your EBook

Direct Email Marketing   It still rings true that the most effective way to market an information product is through direct email marketing.   The key to creating an effective email campaign is to target your audience. There’s no point in sending your eBook to unrelated industries as the chances are, it won’t be read. […]

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12Dec

How to Write an EBook For Your Business

Writing an eBook can be a daunting task.   However, with a clear plan, some research and an engaging writing style, you can produce a professional and informative product that can help promote your business online.   Be Clear on Why You’re Writing Your EBook   Before you begin planning how your eBook will look, […]

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12Dec

10 Reasons Your Business Needs an EBook

Every business website needs a content marketing strategy and no strategy is complete without having an eBook to help generate interest in your products and services.   Here are ten reasons your business should have one:   Reason # 1   An eBook is a great way to tap into the ‘newbie’ market. Every niche […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.