8Dec

How to Write a Persuasive Call to Action

By Jamie Thomson / 08/12/2013 / Copywriting / No Comments

No-one is going to buy from you unless you ask them for the sale.   You’d be surprised at how many websites are missing this simple trick. If you don’t ask you don’t get. So, what is a call to action? A call to action is you telling your customers to do something. Exact wordings […]

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8Dec

How to Be an Effective Website Copywriter

By Jamie Thomson / 08/12/2013 / Copywriting / No Comments

So what’s the difference between a traditional copywriter and a website copywriter?   Isn’t all copywriting the same? In a sense, yes – all copywriting is the same, but writing for the web does have its rules. This article will look at some of the elements you should focus on in order ...

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2Dec

Makeover Tips From a Copywriter

By Jamie Thomson / 02/12/2013 / Copywriting / No Comments

Style icons we may not be, but at Brand New Copy, we know good copywriting when we see it – socks and sandles anyone?   Learn how to make the most of the sales copy you already have and use it to your advantage.   Chances are, you already have some sales material on your […]

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23Nov

The 21 Rules of Copywriting (Checklist)

By Jamie Thomson / 23/11/2013 / Copywriting / No Comments

This handy checklist can be used to make sure you have covered all the essential elements of a good piece of copywriting.   Of course, you don’t have to implement every single one of these rules in your copy – only the ones which are relevant to your business but being aware of them will [&h...

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23Nov

How to Hire a Copywriter

By Jamie Thomson / 23/11/2013 / Copywriting / No Comments

Just as no two companies are the same, no two copywriters are the same either.  So how do you know you’re getting the best writer for the job?  Unless you know what to look for, choosing your copywriter can sometimes feel like a bit of a lottery.   Copywriters come from a range of diff...

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22Nov

14 Tips for Writing Website Copy That Sells

By Jamie Thomson / 22/11/2013 / Copywriting / No Comments

Websites sell products and services using one thing – copy.   Whether in the form of video, audio or text, your website’s words are vital. This article will outline the essential steps to creating a structured piece of sales copy that will keep your readers engaged from start to finish. &nbs...

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