Copywriting Blog

20Aug

What Copywriters Really Think of Your Writing

When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since no-one likes a busybody, we tend to keep these thoughts and opinions to ourselves, occasionally sharing some shockers with those within our circles of trust.   Share […]

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21Jul

How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselves, is something that I’m intrigued by. With the increasing dominance of e-cigarette brands (in an industry expected to be worth $10 billion in the […]

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28May

Freelance Writing and the Rise of the Digital Start-up

On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which you can see […]

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17Apr

How to Create a Customer Profile or Buyer Persona (With Our Free Template)

One of the most effective ways of targeting your audience with your content marketing efforts is to create a customer profile or buyer persona. Below, I’ve put together a template to help you better identify who your audience is. Customer profiling can help you refine your marketing efforts and encourage your customers to take action […]

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1Apr

The Trend of Minimalism in Copywriting

‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’   Antoine de Saint-Exupe   I’m a big fan of minimalist writing in general: Bret Easton Ellis; Chuck Palahniuk, so it’s no surprise that when it comes to copywriting, I tend to lean towards the […]

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12Mar

Why a Copywriting Brief Should Be Anything But

By Jamie Thomson / 12/03/2014 / Copywriting / No Comments

It’s ironic that something that demands so much detail should be referred to as a ‘brief’. Like most freelance copywriters, I don’t just work with one client. At any given time, I can be juggling website copy for several different industries and for businesses of varying size.   Working remotely, it’s even more important that […]

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23Feb

Effective Copywriting to Swear By

I don’t watch TV much. In fact, until recently I just assumed that Joey Essex was David’s younger brother. But one evening a few weeks back, something did make me raise my head above my laptop and it had nothing to do with celebrities or dancing or ice. There I was, furiously typing away about […]

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20Feb

2014: The Year of the Freelance Copywriter

Following Econsultancy’s announcement last month that 45% of companies say content marketing is highly integrated with their SEO strategy, as a freelance copywriter, I wonder how this might impact the amount of work that copywriters receive this year. The findings, which come from Econsultancy’s State of Search Marketing Report 2013, takes a detailed look at […]

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7Feb

The New SEO Copywriting Trends of 2014

Last year saw a seismic shift in the way Google determines website rankings. Unnatural backlinks, poorly written content and over-used keywords were all targeted in Google’s Penguin and Panda updates. For many webmasters, 2013 was a year of blood, sweat and tears as they tried their hardest to dig themselves out of Google’s penalty box. […]

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1Jan

Copywriting Tips For Education Companies

By Jamie Thomson / 01/01/2014 / Copywriting / No Comments

Educators are known for being good communicators. You’re able to use language in an adaptable way to suit our audience. You’re able to inspire, inform and provide guidance, but what you often lack is the ability to sell your products and services effectively.   Features are Important, But Benefits Make the Sale   Copywriting provides […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.