27Jul

How to Establish Your Brand’s Tone of Voice

By Jamie Thomson / 27/07/2017 / Copywriting / No Comments

If your customers were given a snippet of your content to read, would they know it was you, just from how it sounded? Finding your brand’s tone of voice in today’s noisy marketing world can be challenging.   So, how exactly do you set yourself apart from the competition while still sounding ...

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13Apr

13 Copywriting Tips to Improve Your Marketing

By Jamie Thomson / 13/04/2017 / Copywriting / 1 Comment

Good copywriting encourages people to take action. Whether the aim is to get people to subscribe to your mailing list, or buy your products or services, the way your message is delivered makes all the difference.   We’ve compiled a list of our top copywriting tips – the ones that can have th...

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23Feb

14 Copywriting Examples You Probably Haven’t Seen Before

We all like to admire those classic examples of copywriting from the Economist, Volkswagen and Avis, but what about the modern-day, unsung copy heroes of our bus stops, train carriages and sandwich shops? Who takes the time to appreciate the creativity of the little guys?   Well, if you̵...

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30Jan

How to Build a Copywriter Portfolio (When You’re New to Copywriting)

By Jamie Thomson / 30/01/2017 / Copywriting / 3 Comments

Post updated: 03/04/2017.   It’s a catch 22. You need a copywriter portfolio to find work but you can’t build one without having the work in the first place. It’s a situation that every freelance copywriter has had to face at the start of their careers – I know I’ve been there. So how exactl...

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21Jan

What is a Copywriter and What Do They Do?

By Jamie Thomson / 21/01/2017 / Copywriting / No Comments

As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy.   Personally, I first heard the term about 10 years ago when I was doing ...

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10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy ...

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27Jul

61 SEO Copywriting Tips, Strategies, Techniques and Secrets

SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bo...

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6Dec

Copywriting Strategies That Will Improve Your Conversion Rates

By Jamie Thomson / 06/12/2014 / Copywriting / 4 Comments

Writing copy that converts is all about having the correct balance. Writing with a creative approach might make your copy sound good, but on its own, it won’t generate the leads you’re looking for. On the other hand, being too focused on numbers can make your copy feel a bit mechanical and lifele...

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20Aug

What Copywriters Really Think of Your Writing

When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since no-one likes a busybody, we tend to keep these thoughts and opinions to ourselves, occasionally sharing some shockers with those within ...

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21Jul

How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselves, is something that I’m intrigued by. With the increasing dominance of e-cigarette brands (in an i...

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