23Feb

14 Copywriting Examples You Probably Haven’t Seen Before

We all like to admire those classic examples of copywriting from the Economist, Volkswagen and Avis, but what about the modern-day, unsung copy heroes of our bus stops, train carriages and sandwich shops? Who takes the time to appreciate the creativity of the little guys?   Well, if you̵...

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6Jun

How to Sell a Luxury Watch Like a Copywriter

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20Jul

Six Personal Observations on Japanese Advertising

A few weeks ago, I had the privilege of vising a country that had always been on my wish list.   As a nation, Japan is both strangely alien and yet reassuringly familiar. Who would have thought that the Japanese love Fred Perry polo shirts as much as we do? Or that Kit Kats were […]

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20Aug

What Copywriters Really Think of Your Writing

When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since no-one likes a busybody, we tend to keep these thoughts and opinions to ourselves, occasionally sharing some shockers with those within ...

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21Jul

How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselves, is something that I’m intrigued by. With the increasing dominance of e-cigarette brands (in an i...

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1Apr

The Trend of Minimalism in Copywriting

‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’   Antoine de Saint-Exupe   I’m a big fan of minimalist writing in general: Bret Easton Ellis; Chuck Palahniuk, so it’s no surprise that when it comes to copywriting,...

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23Feb

Effective Copywriting to Swear By

I don’t watch TV much. In fact, until recently I just assumed that Joey Essex was David’s younger brother. But one evening a few weeks back, something did make me raise my head above my laptop and it had nothing to do with celebrities or dancing or ice. There I was, furiously typing away about [&...

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