‘I’d highly recommend Jamie to anyone looking to hire a copywriter. Jamie helped us curate our guide  How to Start a Tutoring Business. His creativity and attention to detail is second to none. He knows how to engage readers and deliver messages in a clear, entertaining way.’

 

Woody Webster, Co-Founder of Bright Young Things and TutorCruncher.

 

The Client

 

Bright Young Things are a bespoke tutoring agency who specialise in tutoring for entry into the Universities of Oxford and Cambridge. One of the UK’s leading tutoring agency’s, within 5 years BYT have grown to establish agency offices in Tunbridge Wells, Sevenoaks, Rochester, St Albans and Oxford.

 

TutorCruncher, is their bespoke tutoring agency management software, that they license to other tutoring agencies in the UK. TutorCruncher is used by some of the UK’s leading agencies.

 

The Work

 

BYT approached us to curate the content for their new education blog series. With the aim of increasing their search engine rankings, the content we produce for their blog is SEO-focused, delivers a clear message and is entertaining to read. We’ve also been involved in BYT’s backlinking strategy, sourcing and writing guest posts for websites in the education industry. We have also written a unique guide for BYT entitled ‘A Parent’s Guide to the Eleven Plus’, which contains detailed information on a subject that remains rather elusive in the education industry.

 

For TutorCruncher, we were asked to curate and write content for their blog series ‘How to Start a Tutoring Business’.  With a strong focus on SEO, we agreed that the best approach to this blog was to focus on the business side of working as a private tutor and to provide advice on how to make the transition from self-employed tutor to tutoring agency.

 

BYT 2

 

The Results

 

As a result of our work with Bright Young Things, they now appear highly in local Google search results for several terms relating to private tutoring in the UK. Likewise, TutorCruncher’s blog is now considered the market leader for advice on how to start a tutoring agency and this is reflected in the impressive search engine rankings they have achieved with our help.