Copywriting Blog

2Jan

Blogging to Promote a Business

By Jamie Thomson / 02/01/2014 / Blogging / No Comments

A blog can be a powerful tool for building a profitable website.   Blogging allows you to connect with a community and exchange feedback, which in turn improves your business and practices. This article will share a few of the great ways you can use a blog as a platform for business and promotion.   […]

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1Jan

Copywriting Tips For Education Companies

By Jamie Thomson / 01/01/2014 / Copywriting / No Comments

Educators are known for being good communicators. You’re able to use language in an adaptable way to suit our audience. You’re able to inspire, inform and provide guidance, but what you often lack is the ability to sell your products and services effectively.   Features are Important, But Benefits Make the Sale   Copywriting provides […]

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29Dec

Free Press Release Template

Writing a press release doesn’t have to be pain staking.   Here’s our free press release template in a Microsoft Word document.   Now that you have the template, here’s our advice on how to make the most of it:   Write for Your Audience   Press releases aren’t exclusively for your customers; they’re for […]

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28Dec

Copywriting Infographic: Why Hire a Copywriter?

By Jamie Thomson / 28/12/2013 / Infographics / 12 Comments

Making the decision to hire a copywriter shouldn’t be a difficult one. There are numerous benefits to having a professional writer work on your project. We’ve highlighted some of the advantages of hiring a copywriter in this handy infographic below. This was the first copywriting infographic we created at Brand New Copy. We’ve since made […]

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23Dec

Kick-Ass Copywriting Tips For Your Website

By Jamie Thomson / 23/12/2013 / Guest Posts / No Comments

Guest post by We Are Cheeky Sparrow.   Good copy…scrub that. Excellent copy is the superhero of your website.   Forget the crowd-pleasing, flash-animated graphics and sliding visuals, if your website copy is pants (with or without the superhero embellishment), then you’re as good as invisible to search engines and their bot side-kicks.   I […]

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23Dec

How to Effectively Market Your EBook

Direct Email Marketing   It still rings true that the most effective way to market an information product is through direct email marketing.   The key to creating an effective email campaign is to target your audience. There’s no point in sending your eBook to unrelated industries as the chances are, it won’t be read. […]

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17Dec

How to Write an Unforgettable Blog Post

By Jamie Thomson / 17/12/2013 / Blogging / No Comments

What makes a blog post unforgettable?   Is it the amount of content it covers? Is it the topic in discussion? What matters (and sets other bloggers apart) is the ability to create an emotional connection between your reader and your blog. This article will explore how and why some blog posts are forgettable and […]

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16Dec

How to Rewrite Old Content For New Material

Content creation is all about producing new material regularly.   However, coming up with new ideas all the time can be challenging and there’s nothing worse than suffering from writer’s block when your website needs those extra visitors. What many website owners don’t know is that you can create brand new material from existing content […]

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16Dec

How to Generate Content Ideas For Your Blog

It happens to the best of us: writer’s block.   When writer’s block hits it can feel like the worst thing in the world especially when you have a community that you need to push content to; you certainly don’t want to let them down! If you’re feeling a bit stumped for new ideas then […]

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12Dec

How to Write an EBook For Your Business

Writing an eBook can be a daunting task.   However, with a clear plan, some research and an engaging writing style, you can produce a professional and informative product that can help promote your business online.   Be Clear on Why You’re Writing Your EBook   Before you begin planning how your eBook will look, […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.