16Dec

How to Generate Content Ideas For Your Blog

It happens to the best of us: writer’s block.   When writer’s block hits it can feel like the worst thing in the world especially when you have a community that you need to push content to; you certainly don’t want to let them down! If you’re feeling a bit stumped for new ideas then […]

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12Dec

How to Write an EBook For Your Business

Writing an eBook can be a daunting task.   However, with a clear plan, some research and an engaging writing style, you can produce a professional and informative product that can help promote your business online.   Be Clear on Why You’re Writing Your EBook   Before you begin plan...

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12Dec

10 Reasons Your Business Needs an EBook

Every business website needs a content marketing strategy and no strategy is complete without having an eBook to help generate interest in your products and services.   Here are ten reasons your business should have one:   Reason # 1   An eBook is a great way to tap into the ‘newbi...

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11Dec

5 Press Release Mistakes to Avoid

A press release is a piece of writing that puts your company in the spotlight and grabs you some publicity.   Following on from our last post ‘5 Tips From a Successful Press Release Writer‘, we’d like to cross over to the dark side for a few minutes as we have a look at how...

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11Dec

5 Tips From a Successful Press Release Writer

Are your press releases working for you?   Ah. I sense the hesitation in your response.   Let me share with you, some of my top tips for improving your press release copy. The format of press releases are normally fairly standard, but the topics, quotations, and purpose of each release ...

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10Dec

Six Content Tricks To Increase Website Traffic

People visit your website because of the value you give from your content.   A great piece of content has the ability to send large amounts of traffic if you apply the right tactics. This article will share those tactics that drive visitors to your website.   Create a Post Series   Crea...

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9Dec

How to Optimize Your Blog For Search Engines

Producing content for your blog and connecting with your community on social media sites doesn’t necessarily mean you’ll rank well in search engines.   This article will explore some of the easy (and most rewarding) actions you can take to optimize your blog for search engines.   Set th...

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9Dec

Why Should I Bother With SEO Copywriting?

Having a well-designed, informative website is all well and good, but if people don’t visit your pages then your website really is all style and no substance.   On the other hand, if your website is easily found by people but they don’t stick around; your pages will have a high bounce rate, ...

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9Dec

How to Make the Most of Your Website Copywriter

By Jamie Thomson / 09/12/2013 / Copywriting / No Comments

Understandably, many people feel uncertain when dealing with a freelance copywriter for the first time.   Like any art form, writing is subjective and often the best creation is simply a matter of opinion. However, copywriting has one key element that most other art forms don’t – a com...

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8Dec

How to Write a Persuasive Call to Action

By Jamie Thomson / 08/12/2013 / Copywriting / No Comments

No-one is going to buy from you unless you ask them for the sale.   You’d be surprised at how many websites are missing this simple trick. If you don’t ask you don’t get. So, what is a call to action? A call to action is you telling your customers to do something. Exact wordings […]

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