2Jan

Blogging to Promote a Business

By Jamie Thomson / 02/01/2014 / Blogging / No Comments
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1Jan

Copywriting Tips For Education Companies

By Jamie Thomson / 01/01/2014 / Copywriting / No Comments

As educators, we’re known for being good communicators.   We’re able to use language in an adaptable way to suit our audience. We’re able to educate, inform and provide guidance but what we often lack is the ability to sell our products and services effectively.   *Tweet this article to...

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29Dec

Free Press Release Template

Writing a press release doesn’t have to be pain staking.   Here’s our free press release template in a Microsoft Word document.   Now that you have the template, here’s our advice on how to make the most of it:   Write for Your Audience   Press releases aren’t exclusively for ...

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28Dec

Copywriting Infographic: Why Hire a Copywriter?

By Jamie Thomson / 28/12/2013 / Infographics / 11 Comments

Making the decision to hire a copywriter shouldn’t be a difficult one. There are numerous benefits to having a professional writer work on your project. We’ve highlighted some of the advantages of hiring a copywriter in this handy infographic below. This was the first copywriting info...

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23Dec

Kick-Ass Copywriting Tips For Your Website

By Jamie Thomson / 23/12/2013 / Guest Posts / No Comments

Guest post by We Are Cheeky Sparrow.   Good copy…scrub that. Excellent copy is the superhero of your website.   Forget the crowd-pleasing, flash-animated graphics and sliding visuals, if your website copy is pants (with or without the superhero embellishment), then you’re as good ...

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23Dec

How to Effectively Market Your EBook

Direct Email Marketing   It still rings true that the most effective way to market an information product is through direct email marketing.   The key to creating an effective email campaign is to target your audience. There’s no point in sending your eBook to unrelated industries as th...

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17Dec

How to Write an Unforgettable Blog Post

By Jamie Thomson / 17/12/2013 / Blogging / No Comments

What makes a blog post unforgettable?   Is it the amount of content it covers? Is it the topic in discussion? What matters (and sets other bloggers apart) is the ability to create an emotional connection between your reader and your blog. This article will explore how and why some blog posts...

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16Dec

How to Rewrite Old Content For New Material

Content creation is all about producing new material regularly.   However, coming up with new ideas all the time can be challenging and there’s nothing worse than suffering from writer’s block when your website needs those extra visitors. What many website owners don’t know is that you can c...

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16Dec

How to Generate Content Ideas For Your Blog

It happens to the best of us: writer’s block.   When writer’s block hits it can feel like the worst thing in the world especially when you have a community that you need to push content to; you certainly don’t want to let them down! If you’re feeling a bit stumped for new ideas then […]

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12Dec

How to Write an EBook For Your Business

Writing an eBook can be a daunting task.   However, with a clear plan, some research and an engaging writing style, you can produce a professional and informative product that can help promote your business online.   Be Clear on Why You’re Writing Your EBook   Before you begin plan...

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