9Jan

SE OH! Recovering From Over-Optimization

Keyword stuffing can be tempting.   However, following Google’s Penguin and Panda updates, if you want to grow your business and increase your website traffic, you need to resist said temptation. There’s a fine line between writing engaging content for real people and over-optimi...

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7Jan

Blogging Ideas for a Voluntary Sector Charity

By Jamie Thomson / 07/01/2014 / Blogging / No Comments

Many social sector organisations and charities have yet to leverage the full potential of maintaining a blog.   People often see it as too time consuming or find it a struggle to come up with subjects to write about. Some people just don’t know where to start and don’t see the potentia...

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2Jan

Blogging to Promote a Business

By Jamie Thomson / 02/01/2014 / Blogging / No Comments
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1Jan

Copywriting Tips For Education Companies

By Jamie Thomson / 01/01/2014 / Copywriting / No Comments

As educators, we’re known for being good communicators.   We’re able to use language in an adaptable way to suit our audience. We’re able to educate, inform and provide guidance but what we often lack is the ability to sell our products and services effectively.   *Tweet this article to...

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29Dec

Free Press Release Template

Writing a press release doesn’t have to be pain staking.   Here’s our free press release template in a Microsoft Word document.   Now that you have the template, here’s our advice on how to make the most of it:   Write for Your Audience   Press releases aren’t exclusively for ...

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28Dec

Copywriting Infographic: Why Hire a Copywriter?

By Jamie Thomson / 28/12/2013 / Infographics / 12 Comments

Making the decision to hire a copywriter shouldn’t be a difficult one. There are numerous benefits to having a professional writer work on your project. We’ve highlighted some of the advantages of hiring a copywriter in this handy infographic below. This was the first copywriting info...

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23Dec

Kick-Ass Copywriting Tips For Your Website

By Jamie Thomson / 23/12/2013 / Guest Posts / No Comments

Guest post by We Are Cheeky Sparrow.   Good copy…scrub that. Excellent copy is the superhero of your website.   Forget the crowd-pleasing, flash-animated graphics and sliding visuals, if your website copy is pants (with or without the superhero embellishment), then you’re as good ...

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23Dec

How to Effectively Market Your EBook

Direct Email Marketing   It still rings true that the most effective way to market an information product is through direct email marketing.   The key to creating an effective email campaign is to target your audience. There’s no point in sending your eBook to unrelated industries as th...

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17Dec

How to Write an Unforgettable Blog Post

By Jamie Thomson / 17/12/2013 / Blogging / No Comments

What makes a blog post unforgettable?   Is it the amount of content it covers? Is it the topic in discussion? What matters (and sets other bloggers apart) is the ability to create an emotional connection between your reader and your blog. This article will explore how and why some blog posts...

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16Dec

How to Rewrite Old Content For New Material

Content creation is all about producing new material regularly.   However, coming up with new ideas all the time can be challenging and there’s nothing worse than suffering from writer’s block when your website needs those extra visitors. What many website owners don’t know is that you can c...

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