Copywriting Blog


Why a Copywriting Brief Should Be Anything But

By Jamie Thomson / 12/03/2014 / Copywriting / No Comments

It’s ironic that something that demands so much detail should be referred to as a ‘brief’. Like most freelance copywriters, I don’t just work with one client. At any given time, I can be juggling website copy for several different industries and for businesses of varying size.   Working remotely, it’s even more important that […]

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Effective Copywriting to Swear By

I don’t watch TV much. In fact, until recently I just assumed that Joey Essex was David’s younger brother. But one evening a few weeks back, something did make me raise my head above my laptop and it had nothing to do with celebrities or dancing or ice. There I was, furiously typing away about […]

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2014: The Year of the Freelance Copywriter

Following Econsultancy’s announcement last month that 45% of companies say content marketing is highly integrated with their SEO strategy, as a freelance copywriter, I wonder how this might impact the amount of work that copywriters receive this year. The findings, which come from Econsultancy’s State of Search Marketing Report 2013, takes a detailed look at […]

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The New SEO Copywriting Trends of 2014

Last year saw a seismic shift in the way Google determines website rankings. Unnatural backlinks, poorly written content and over-used keywords were all targeted in Google’s Penguin and Panda updates. For many webmasters, 2013 was a year of blood, sweat and tears as they tried their hardest to dig themselves out of Google’s penalty box. […]

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Inspire With These Education Blogging Ideas

By Jamie Thomson / 14/01/2014 / Blogging / No Comments

Writing an educational blog is a great way to inspire learning.   Whether you are an educational business owner, private tutor or classroom teacher, maintaining a blog keeps your target audience informed. Educational technology has seen rapid growth in recent years and being part of the educational blogsphere can firmly establish you as an expert […]

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SE OH! Recovering From Over-Optimization

Keyword stuffing can be tempting.   However, following Google’s Penguin and Panda updates, if you want to grow your business and increase your website traffic, you need to resist said temptation. There’s a fine line between writing engaging content for real people and over-optimizing keywords for search engine robots.   SEO copywriting specifically targets the […]

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Blogging Ideas for a Voluntary Sector Charity

By Jamie Thomson / 07/01/2014 / Blogging / No Comments

Many social sector organisations and charities have yet to leverage the full potential of maintaining a blog.   People often see it as too time consuming or find it a struggle to come up with subjects to write about. Some people just don’t know where to start and don’t see the potential benefits of blogging […]

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Blogging to Promote a Business

By Jamie Thomson / 02/01/2014 / Blogging / No Comments
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Copywriting Tips For Education Companies

By Jamie Thomson / 01/01/2014 / Copywriting / No Comments

As educators, we’re known for being good communicators.   We’re able to use language in an adaptable way to suit our audience. We’re able to educate, inform and provide guidance but what we often lack is the ability to sell our products and services effectively.   *Tweet this article to your followers!   Having well-written […]

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Free Press Release Template

Writing a press release doesn’t have to be pain staking.   Here’s our free press release template in a Microsoft Word document.   Now that you have the template, here’s our advice on how to make the most of it:   Write for Your Audience   Press releases aren’t exclusively for your customers; they’re for […]

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.