Copywriting Blog

8Jul

Why Content Is The Most Important Part of Your Website

Read More
25Jun

What Being Freelance Means to Me

By Jamie Thomson / 25/06/2014 / Freelance / 2 Comments

Since I made the leap from freelance moonlighter to full time freelance copywriter I’ve gained some perspective on what being freelance actually means to me. Of course, I had my reasons for becoming a freelance copywriter in the first place but now I’m actually doing it, I’m able to properly appreciate the benefits. These are […]

Read More
28May

Freelance Writing and the Rise of the Digital Start-up

On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which you can see […]

Read More
7May

How to Create a Content Marketing Strategy

The inspiration for this post comes from a recent conversation I had with one of my copywriting clients who asked how they should go about creating a content marketing strategy. Rather than unload a random cluster of my thoughts over the phone, I thought I’d structure my answer in a blog post. So here it […]

Read More
25Apr

Our Free Content Marketing Strategy Template

Knowing where to begin in creating a content marketing strategy is often the biggest hurdle for website owners and digital marketers. As with planning any project, having a documented strategy in place increases the likelihood of your marketing making an impact. What’s more, research carried out by the Content Marketing Institute finds that those with […]

Read More
17Apr

How to Create a Customer Profile or Buyer Persona (With Our Free Template)

One of the most effective ways of targeting your audience with your content marketing efforts is to create a customer profile or buyer persona. Below, I’ve put together a template to help you better identify who your audience is. Customer profiling can help you refine your marketing efforts and encourage your customers to take action […]

Read More
7Apr

How Small Businesses Are Levelling the Content Marketing Playing Field

According to recent statistics published by the Content Marketing Institute, small businesses are leading the way when it comes to implementing content marketing strategies. Following last year’s Content Marketing Awards, when asked how small businesses can compete against larger brands in the pursuit of marketing glory, CMI founder Joe Pulizzi replied:   ‘There were a […]

Read More
1Apr

The Trend of Minimalism in Copywriting

‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’   Antoine de Saint-Exupe   I’m a big fan of minimalist writing in general: Bret Easton Ellis; Chuck Palahniuk, so it’s no surprise that when it comes to copywriting, I tend to lean towards the […]

Read More
12Mar

Why a Copywriting Brief Should Be Anything But

By Jamie Thomson / 12/03/2014 / Copywriting / No Comments

It’s ironic that something that demands so much detail should be referred to as a ‘brief’. Like most freelance copywriters, I don’t just work with one client. At any given time, I can be juggling website copy for several different industries and for businesses of varying size.   Working remotely, it’s even more important that […]

Read More
23Feb

Effective Copywriting to Swear By

I don’t watch TV much. In fact, until recently I just assumed that Joey Essex was David’s younger brother. But one evening a few weeks back, something did make me raise my head above my laptop and it had nothing to do with celebrities or dancing or ice. There I was, furiously typing away about […]

Read More

A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.