6Jun

How to Sell a Luxury Watch Like a Copywriter

One of the perks of being a freelance copywriter is being able to work with clients from all over the world. And one of the perks of being a luxury brands copywriter is being invited overseas to see the products that you sell first-hand. In March of this year (yes, it’s taken me 4 months […]

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20Jul

Six Personal Observations on Japanese Advertising

A few weeks ago, I had the privilege of vising a country that had always been on my wish list. As a nation, Japan is both strangely alien and yet reassuringly familiar. Who would have thought that the Japanese love Fred Perry polo shirts as much as we do? Or that Kit Kats were so […]

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6Dec

Copywriting Strategies That Will Improve Your Conversion Rates

By Jamie Thomson / 06/12/2014 / Copywriting / 4 Comments

Writing copy that converts is all about having the correct balance. Writing with a creative approach might make your copy sound good, but on its own, it won’t generate the leads you’re looking for. On the other hand, being too focused on numbers can make your copy feel a bit mechanical and lifele...

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1Sep

How to Write a B2B Whitepaper That Will Sell

According to a study carried out by the Content Marketing Institute, 51% of B2B marketers use whitepapers as part of their content marketing strategy. Not only can they help grow your email subscription list but whitepapers can establish your business as a brand authority. Whitepapers are essenti...

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20Aug

What Copywriters Really Think of Your Writing

When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since no-one likes a busybody, we tend to keep these thoughts and opinions to ourselves, occasionally sharing some shockers with those within ...

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21Jul

How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselves, is something that I’m intrigued by. With the increasing dominance of e-cigarette brands (in an i...

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8Jul

Why Content Is The Most Important Part of Your Website

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25Jun

What Being Freelance Means to Me

By Jamie Thomson / 25/06/2014 / Freelance / 2 Comments

Since I made the leap from freelance moonlighter to full time freelance copywriter I’ve gained some perspective on what being freelance actually means to me. Of course, I had my reasons for becoming a freelance copywriter in the first place but now I’m actually doing it, I’m able to properly appr...

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28May

Freelance Writing and the Rise of the Digital Start-up

On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops, I was surprised to see a number of mags geared towards digital start-ups, a few examples of which ...

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7May

How to Create a Content Marketing Strategy

The inspiration for this post comes from a recent conversation I had with one of my copywriting clients who asked how they should go about creating a content marketing strategy. Rather than unload a random cluster of my thoughts over the phone, I thought I’d structure my answer in a blog post. So...

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