Copywriting Blog

23Feb

14 Copywriting Examples You Probably Haven’t Seen Before

We all like to admire those classic examples of copywriting from the Economist, Volkswagen and Avis, but what about the modern-day, unsung copy heroes of our bus stops, train carriages and sandwich shops? Who takes the time to appreciate the creativity of the little guys?   Well, if you’re anything like me (or just like […]

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30Jan

How to Build a Copywriter Portfolio (When You’re New to Copywriting)

By Jamie Thomson / 30/01/2017 / Copywriting / 9 Comments
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21Jan

What is a Copywriter and What Do They Do?

By Jamie Thomson / 21/01/2017 / Copywriting / No Comments

As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy.   Personally, I first heard the term about 10 years ago when I was doing journalism work placements. […]

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10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy can have on a […]

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26Aug

The SEO Copywriting Checklist

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28Jul

What is SEO Copywriting?

  You might also be interested in our post What is a Copywriter and What do They do?   Related posts: YouTube SEO Case Study: a 55% Increase in Year-on-Year YouTube Traffic

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27Jul

SEO Copywriting Tips to Help Your Website Rank Better

Post updated: 20/06/2018.   SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bounce rate).   […]

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20Jul

The On-Page SEO Infographic

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15Jun

16 Copywriting Tips to Improve Your Sales and Conversions (Infographic)

By Jamie Thomson / 15/06/2016 / Infographics / 1 Comment

If only there was a neat little copywriting infographic out there that highlighted the ways you can improve your sales and conversions huh? Well now there is. This is the second infographic we’ve created at Brand New Copy (our first one ‘why you should hire a copywriter’ can be found here). Feel free to reproduce […]

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6Jun

How to Sell a Luxury Watch Like a Copywriter

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A copywriting blog that offers tips, case studies and how-tos to help you write more persuasively and improve your marketing and sales.