20Jul

The On-Page SEO Infographic

Read More
15Jun

16 Copywriting Tips to Improve Your Sales and Conversions (Infographic)

By Jamie Thomson / 15/06/2016 / Infographics / 1 Comment

If only there was a neat little copywriting infographic out there that highlighted the ways you can improve your sales and conversions huh? Well now there is. This is the second infographic we’ve created at Brand New Copy (our first one ‘why you should hire a copywriter’ can be ...

Read More
6Jun

How to Sell a Luxury Watch Like a Copywriter

Read More
20Jul

Six Personal Observations on Japanese Advertising

A few weeks ago, I had the privilege of vising a country that had always been on my wish list.   As a nation, Japan is both strangely alien and yet reassuringly familiar. Who would have thought that the Japanese love Fred Perry polo shirts as much as we do? Or that Kit Kats were […]

Read More
6Dec

Copywriting Strategies That Will Improve Your Conversion Rates

By Jamie Thomson / 06/12/2014 / Copywriting / 4 Comments

Writing copy that converts is all about having the correct balance. Writing with a creative approach might make your copy sound good, but on its own, it won’t generate the leads you’re looking for. On the other hand, being too focused on numbers can make your copy feel a bit mechanical and lifele...

Read More
1Sep

How to Write a B2B Whitepaper That Will Sell

According to a study carried out by the Content Marketing Institute, 51% of B2B marketers use whitepapers as part of their content marketing strategy. Not only can they help grow your email subscription list but whitepapers can establish your business as a brand authority. Whitepapers are essenti...

Read More
20Aug

What Copywriters Really Think of Your Writing

When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since no-one likes a busybody, we tend to keep these thoughts and opinions to ourselves, occasionally sharing some shockers with those within ...

Read More
21Jul

How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselves, is something that I’m intrigued by. With the increasing dominance of e-cigarette brands (in an i...

Read More
8Jul

Why Content Is The Most Important Part of Your Website

Read More
25Jun

What Being Freelance Means to Me

By Jamie Thomson / 25/06/2014 / Freelance / 2 Comments

Since I made the leap from freelance moonlighter to full time freelance copywriter I’ve gained some perspective on what being freelance actually means to me. Of course, I had my reasons for becoming a freelance copywriter in the first place but now I’m actually doing it, I’m able to properly appr...

Read More