The SEO Copywriting Checklist

This SEO copywriting checklist provides an introduction to some of the SEO copywriting techniques I use to increase traffic to my clients’ websites. If you’re looking to improve your website in search engine rankings, then this checklist will give you a great starting point.   Wh...

Read More

SEO Copywriting Case Study: A 1005% Increase in Traffic in 9 Months

In May 2015, I embarked on a year-long SEO campaign with Mitesh Bhimjiyani, founder of the student careers website Success at School. Over the course of the year, we increased his website traffic from 7,029 sessions per month to 77,698 by using SEO copywriting best practices and a carefully plann...

Read More

What is SEO Copywriting?

If your definition of SEO copywriting exists circa 2014 before Google’s Pigeon update, then you need to read on…because the game has changed. Yes, on-page SEO, keywords and backlinks still matter, but not in the same way that they once did. Essentially, SEO copywriting is simply good ...

Read More

61 SEO Copywriting Tips, Strategies, Techniques and Secrets

SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bo...

Read More

The On-Page SEO Infographic

Ever wondered what on-page SEO looks like in action on a web page or blog post? Because most on-page SEO is implemented behind the scenes in a CMS, it isn’t always apparent to a reader what steps have been taken to make a piece of content searchable. The following infographic is based on on...

Read More

16 Copywriting Tips to Improve Your Sales and Conversions (Infographic)

By Jamie Thomson / 15/06/2016 / Infographic / No Comments

If only there was a neat little copywriting infographic out there that highlighted the ways you can improve your sales and conversions huh? Well now there is. This is the second infographic we’ve created at Brand New Copy (our first one ‘why you should hire a copywriter’ can be ...

Read More

How to Sell a Luxury Watch Like a Copywriter

One of the perks of being a freelance copywriter is being able to work with clients from all over the world. And one of the perks of being a luxury brands copywriter is being invited overseas to see the products that you sell first-hand. In March of this year (yes, it’s taken me 4 months […]

Read More

Six Personal Observations on Japanese Advertising

A few weeks ago, I had the privilege of vising a country that had always been on my wish list. As a nation, Japan is both strangely alien and yet reassuringly familiar. Who would have thought that the Japanese love Fred Perry polo shirts as much as we do? Or that Kit Kats were so […]

Read More

Copywriting Strategies That Will Improve Your Conversion Rates

By Jamie Thomson / 06/12/2014 / Copywriting / 4 Comments

Writing copy that converts is all about having the correct balance. Writing with a creative approach might make your copy sound good, but on its own, it won’t generate the leads you’re looking for. On the other hand, being too focused on numbers can make your copy feel a bit mechanical and lifele...

Read More

How to Write a B2B Whitepaper That Will Sell

According to a study carried out by the Content Marketing Institute, 51% of B2B marketers use whitepapers as part of their content marketing strategy. Not only can they help grow your email subscription list but whitepapers can establish your business as a brand authority. Whitepapers are essenti...

Read More