10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy ...

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26Aug

The SEO Copywriting Checklist

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28Jul

What is SEO Copywriting?

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27Jul

61 SEO Copywriting Tips, Strategies, Techniques and Secrets

SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bo...

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20Jul

The On-Page SEO Infographic

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15Jun

16 Copywriting Tips to Improve Your Sales and Conversions (Infographic)

By Jamie Thomson / 15/06/2016 / Infographic / No Comments

If only there was a neat little copywriting infographic out there that highlighted the ways you can improve your sales and conversions huh? Well now there is. This is the second infographic we’ve created at Brand New Copy (our first one ‘why you should hire a copywriter’ can be ...

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6Jun

How to Sell a Luxury Watch Like a Copywriter

One of the perks of being a freelance copywriter is being able to work with clients from all over the world. And one of the perks of being a luxury brands copywriter is being invited overseas to see the products that you sell first-hand. In March of this year (yes, it’s taken me 4 months […]

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20Jul

Six Personal Observations on Japanese Advertising

A few weeks ago, I had the privilege of vising a country that had always been on my wish list. As a nation, Japan is both strangely alien and yet reassuringly familiar. Who would have thought that the Japanese love Fred Perry polo shirts as much as we do? Or that Kit Kats were so […]

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6Dec

Copywriting Strategies That Will Improve Your Conversion Rates

By Jamie Thomson / 06/12/2014 / Copywriting / 4 Comments

Writing copy that converts is all about having the correct balance. Writing with a creative approach might make your copy sound good, but on its own, it won’t generate the leads you’re looking for. On the other hand, being too focused on numbers can make your copy feel a bit mechanical and lifele...

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1Sep

How to Write a B2B Whitepaper That Will Sell

According to a study carried out by the Content Marketing Institute, 51% of B2B marketers use whitepapers as part of their content marketing strategy. Not only can they help grow your email subscription list but whitepapers can establish your business as a brand authority. Whitepapers are essenti...

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