30Jan

How to Build a Copywriter Portfolio (When You’re New to Copywriting)

By Jamie Thomson / 30/01/2017 / Copywriting / 2 Comments

It’s a catch 22. You need a copywriter portfolio to find work but you can’t build one without having the work in the first place. It’s a situation that every freelance copywriter has had to face at the start of their careers – I know I’ve been there. So how exactly do you build a […]

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21Jan

What is a Copywriter and What Do They Do?

By Jamie Thomson / 21/01/2017 / Copywriting / No Comments

As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then?’ It’s easy to live inside your own little bubble when you spend your entire working day (and often night) writing copy.   Personally, I first heard the term about 10 years ago when I was doing ...

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10Jan

SEO Case Study: A 1005% Increase in Traffic in 9 Months

It’s not very often you come across a white-hat SEO case study that provides actual figures. So when our client agreed to us publishing this post, we were delighted that we’d have the chance to share our approach and show just how much of an impact a good SEO-focused content strategy ...

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26Aug

The SEO Copywriting Checklist

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28Jul

What is SEO Copywriting?

  You might also be interested in our post What is a Copywriter and What do They do?

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27Jul

61 SEO Copywriting Tips, Strategies, Techniques and Secrets

SEO copywriting is the art of writing content that ranks well in search engines. Whereas SEO copywriting techniques improve the visibility of your content and draw people in, persuasive copywriting convinces them to stay on the page and fulfil a call to action (and thus reducing your website’s bo...

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20Jul

The On-Page SEO Infographic

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15Jun

16 Copywriting Tips to Improve Your Sales and Conversions (Infographic)

By Jamie Thomson / 15/06/2016 / Infographic / No Comments

If only there was a neat little copywriting infographic out there that highlighted the ways you can improve your sales and conversions huh? Well now there is. This is the second infographic we’ve created at Brand New Copy (our first one ‘why you should hire a copywriter’ can be ...

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6Jun

How to Sell a Luxury Watch Like a Copywriter

One of the perks of being a freelance copywriter is being able to work with clients from all over the world. And one of the perks of being a luxury brands copywriter is being invited overseas to see the products that you sell first-hand. In March of this year (yes, it’s taken me 4 months […]

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20Jul

Six Personal Observations on Japanese Advertising

A few weeks ago, I had the privilege of vising a country that had always been on my wish list. As a nation, Japan is both strangely alien and yet reassuringly familiar. Who would have thought that the Japanese love Fred Perry polo shirts as much as we do? Or that Kit Kats were so […]

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