Every business website needs a content marketing strategy and no strategy is complete without having an eBook to help generate interest in your products and services.
Here are ten reasons your business should have one:
Reason # 1
An eBook is a great way to tap into the ‘newbie’ market. Every niche or industry has it’s newbies – people who are just starting out and searching for entry level information. Where better to provide all the information they need than in an eBook?
Reason # 2
Producing an eBook increases your credibility in the eyes of your customers and potential investors. Every business wants to be the authority in their industry and an eBook can help establish you as a market leader.
Reason # 3
You can increase your email subscribers by tempting them with a free eBook in return for their email address. People are far more likely to subscribe to your website if you offer them something of value in return.
Reason # 4
EBooks can make you money. A well-written and informative eBook can be sold through your website or through online retailers like Amazon, for a set price. Alternatively, you could include affiliate links in your eBook and get paid every time someone buys the product you recommend.
Reason # 5
You can develop relationships with other businesses by asking for sponsorship of your eBook. By approaching similar businesses in your niche and asking for a sponsorship fee in return for an advert or links in your book, you can increase the potential for future deals with these organisations.
Reason # 6
Unlike physical books, eBooks can be distributed quickly and easily without the need of agents of publishers. If your eBook provides great value, there’s nothing stopping it being read by thousands of people over the world, which in turn, promotes your business.
Reason # 7
EBooks can create a buzz around your business. If you give your eBook a proper launch date and begin a countdown several weeks in advance, your customers will remember the date and make a point of downloading it on launch day. Be sure to make the most of your social media outlets when launching your product too.
Reason # 8
Creating an eBook is a low cost marketing tool. If your business doesn’t have a content marketing strategy in place, then an eBook could be the answer. It doesn’t cost much to create an eBook, in fact it can be done for virtually £0 if you already have Word and a PDF convertor. By sending your eBook directly to your email list, you’ll increase your website’s visitors which can increase your sales.
Reason # 9
An eBook will continue to promote your products or services in the long term. Once your eBook has been published, it’s out there on the world wide web for all to read. Through time, your eBook will be read by more and more people, providing a consistent stream of visitors to your website.
Reason # 10
EBooks can be re-launched and updated. As your industry or niche changes, so should your content. Let people know that you have your finger on the pulse by keeping your eBook content fresh and up to date. Re-launch your eBook with updated information and create a buzz around it for a second, third, fourth time.
Do you wish you had an eBook but don’t have the time or resources to create one by yourself?
Then check out our eBook writing services.