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The Latest From Our Blog

How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

21/07/2014 / No Comments

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselv...

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Why Content Is The Most Important Part of Your Website

08/07/2014 / No Comments

A website without content is nothing more than a picture book without a storyline.   And as a content marketer, of course I’m going to say that, right?   But let me explain.   Conten...

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What Being Freelance Means to Me

25/06/2014 / 2 Comments

Photo by A. Thomson. Since I made the leap from freelance moonlighter to full time freelance copywriter I’ve gained some perspective on what being freelance actually means to me. Of course, I had m...

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Freelance Writing and the Rise of the Digital Start-up

28/05/2014 / 2 Comments

On a recent trip from Edinburgh to Newcastle, I was browsing the technology section of the magazines in W H Smith. Amongst the usual tech magazines that you normally find in train station bookshops...

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