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The Latest From Our Blog

How to Write a B2B Whitepaper That Will Sell

01/09/2014 / No Comments

According to a study carried out by the Content Marketing Institute, 51% of B2B marketers use whitepapers as part of their content marketing strategy. Not only can they help grow your email subscri...

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What Copywriters Really Think of Your Writing

20/08/2014 / No Comments

When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since no-one likes a busybody, we tend to ...

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How e-Cigarette Brands Are Reigniting an Old Copywriting Trend

21/07/2014 / 1 Comment

They say history has a habit of repeating itself and this adage is certainly proving to be true in e-cigarette advertising. As a non-smoker, cigarette advertising, rather than the products themselv...

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Why Content Is The Most Important Part of Your Website

08/07/2014 / No Comments

A website without content is nothing more than a picture book without a storyline.   And as a content marketer, of course I’m going to say that, right?   But let me explain.   Conten...

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